Company Description. We are hiring for a mid-size real estate firm based out of Chennai. The company is engaged in large-scale real estate development, primarily in residential and commercial properties.
Role ObjectiveThe Chief Revenue Officer will lead the sales strategy and market development for the residential real estate business. The ideal candidate will combine a strong sales orientation with a marketing mindset, with the ability to create market demand, build a strong broker/channel network, design innovative sales schemes and drive project-level revenue.
The person should have a deep understanding of the residential real estate market, strong relationships with brokers/channel partners, and the ability to leverage digital, ATL and BTL marketing to generate qualified customer leads and accelerate sales.
Key Responsibilities
1. Sales Strategy & Business Growth
- Develop and execute the overall sales strategy for residential projects.
- Own sales targets, revenue, bookings and collections for assigned projects.
- Develop project-wise sales plans based on market dynamics, competition, pricing and customer segments.
- Identify new markets, customer segments and sales opportunities.
- Build processes and metrics to improve sales productivity and conversion.
2. Channel Sales & Broker Network
- Build, manage and expand a strong network of property brokers, channel partners and real estate consultants.
- Develop deep relationships with key brokers and high-performing channel partners.
- Drive broker engagement through regular meetings, property showcases, broker meets and incentive programmes.
- Identify high-potential brokers and develop them into strategic partners.
- Continuously expand the broker network across relevant micro-markets.
- Understand broker feedback and translate market intelligence into actionable sales strategies.
3. Marketing & Demand Generation
- Work closely with the marketing team/agency to develop digital, ATL and BTL campaigns for projects.
- Develop campaigns that create awareness as well as generate qualified sales leads.
- Evaluate effectiveness of digital campaigns, lead sources and customer acquisition channels.
- Ensure alignment between marketing campaigns and on-ground sales execution.
- Use market and customer insights to refine project positioning and communication.
4. Sales Schemes & Promotions
- Design innovative sales schemes, offers and channel partner incentives to accelerate bookings.
- Develop project-specific promotional strategies based on inventory, competition and market conditions.
- Work with management on pricing, discounts, payment plans and limited-period offers.
- Experiment with differentiated schemes to improve lead conversion and inventory movement.
5. Market Intelligence
- Track competitor projects, pricing, inventory, offers, marketing campaigns and channel strategies.
- Maintain strong understanding of customer preferences and changing demand patterns.
- Build strong feedback loops with brokers and customers to understand market sentiment.
- Provide management with regular insights on market trends and recommended actions.
6. Team Leadership
- Lead and mentor the sales team and channel sales function.
- Set individual and team targets and establish performance metrics.
- Build a high-performance, target-oriented sales culture.
- Train the team on project positioning, customer engagement, negotiation and closing.
Ideal Candidate Profile
- 15–18+ years of experience in residential real estate sales, preferably with reputed developers.
- Strong experience in channel sales/broker-driven sales.
- Existing relationships with a large network of real estate brokers/channel partners.
- Experience in handling digital marketing, ATL/BTL campaigns and lead-generation initiatives.
- Demonstrated ability to create and execute sales schemes, channel incentives and promotional campaigns.
- Strong understanding of residential real estate markets, pricing and customer behaviour.
- Excellent networking, relationship management and negotiation skills.
- Strong commercial orientation with the ability to balance brand building with immediate sales outcomes.
- Should be entrepreneurial, energetic and comfortable operating in a fast-moving environment.
What We Are Looking For
The ideal candidate is not just a target-driven sales professional. We are looking for someone who can think:
“How do I create demand → build broker excitement → generate enquiries → convert customers → move inventory?”
