Job Description
Notified is adding a Director, Go-To-Market to the Marketing team. We are open to the Director working from one of our five offices in North America. Our expectation at this time is you would work from our office on Tuesday, Wednesday, Thursday with flexibility to work from home on Monday and Friday.
Office Locations:
Toronto: 155 University Avenue
Woburn, MA: 130 New Boston Street
Chicago, IL: 770 North Halsted Street
El Segundo, CA: 2321 Rosecrans Avenue
New York City: 1350 Broadway
Notified is a segment within West Technology Group that provides public relations (PR) and investor relations (IR) solutions delivered to thousands of public and private companies globally via cloud-based software-as-a-service (SaaS) platforms.
Job Summary
Serve as the quarterback of the product line, overseeing all aspects from launch to sales enablement and setting the go-to-market strategy. This role is perfect for someone who thrives on being involved in the entire lifecycle of a product. You'll lead the development and execution of strategies to drive product adoption, market penetration, and revenue growth, including increased cross-sell and up-sell rates for our investor relations product line. The focus for this role is on three core areas: Go-To-Market Strategy, Product Marketing, and Sales Enablement. It requires a balance of setting high-level strategy and rolling up your sleeves to execute, ensuring the product line's success.
Key Responsibilities
Go-To-Market Strategy:
- Identify Target Markets: Pinpoint segments where we have a competitive advantage and develop compelling GTM strategies to capture more market share.
- Define and Align Strategies: Formulate GTM strategies that align with our business goals and gain consensus across key stakeholders.
- Optimize Sales & Marketing Processes: Map our sales process to the customer's buying journey, creating sales tools and collaborating with growth marketing to develop content that boosts velocity and conversion rates at each stage.
- Collaborate with Teams: Partner with Sales and Product teams to understand challenges to maximizing revenue, identify industry trends, and continuously evolve our strategies.
KPIs: The effectiveness of GTM strategies will be measured through improvements in product activation rates, shortened sales cycles, increased win and cross-sell rates.
Product Marketing
- Craft Compelling Messages: Develop and communicate top-line messages across marketing, sales, and product teams to ensure consistent and impactful communication.
- Differentiate Our Products: Create and execute messaging and positioning strategies that set our products apart in the market.
- Lead Product Launches: Manage product launches, ensuring all cross-functional teams are aligned and prepared for successful rollouts.
- Collaborate with Product Team: Work closely with the product team to understand features and benefits, translating them into compelling marketing messages and sales tools.
- Align with Growth Marketing: Partner with growth marketing to synchronize on user acquisition, activation, and retention strategies.
KPIs: The success of product launches will be tracked by product launch timeline adherence, initial sales, and product adoption rates.
Sales Enablement
- Maximize Effectiveness: Optimize sales enablement for our sales teams and partners to ensure maximum impact. Focus on strategies for selling our products, differentiating them in the market, and identifying target audiences.
- Support Sales Process: Provide essential content and sales tools for all aspects of the sales process, including market insights, buyer messaging, solution messaging, competitive messaging, use case stories, and objection handling.
- Continuous Improvement: Continuously enhance sales enablement resources based on feedback from the sales team.
- Sales Plays: Design, document, and deliver sales plays for the entire sales process, covering prospecting, sales, customer success, expansion, and partner engagement.
- Collaborate on Kick-offs: Work with Sales to deliver engaging internal and partner sales kick-offs.
- Adapt Strategies: Understand and communicate the factors impacting our sales performance and adapt strategies to improve conversion rates.
KPIs: Measure the impact of sales enablement initiatives by tracking improvements in sales team performance, such as shortened sales cycles, increased win and cross-sell rates, and enhanced sales productivity.
Minimum Qualifications
Education
- Bachelor's degree from an accredited college or university with major course work in marketing, business administration or a related field is required. Equivalent work experience in a similar position may be substituted for educational requirements.
- Master’s degree preferred.
Experience
- Minimum eight years of experience in product marketing with a proven record in driving annual revenue growth required. Preferred candidates will have experience in product activation, cross-selling/up-selling, and driving product-led growth for B2B SaaS products. Equivalent work experience in a similar position may be substituted for educational requirements.
- 5 years of management experience required.
Other
- Intermediate knowledge of Word, Excel, Outlook, and PowerPoint required.
- Intermediate knowledge of product/project management software tools is preferred.
- Strong analytical skills and critical thinking. Ability to develop creative / non-traditional solutions
- Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
- Must be a strong public speaker, comfortable in front of large, senior groups
- Exceptional interpersonal skills to successfully guide and influence colleagues, cross-functional teams, and third parties without direct authority
- Expertise in writing messaging that clearly articulates differentiation
- Optional, but highly advantageous: knowledge of IPO markets, capital markets, and investor relations would make you a standout candidate.
Best In Class!
- “Best Press Release Distribution Company,” MarTech Breakthrough Awards
- “PR Innovation of the Year,” Gold Stevie® Winner, 2023 American Business Awards
- “Marketing/Public Relations Solution,” Gold Stevie® Winner, 2023 American Business Awards
Who is NOTIFIED?
We believe everyone has a story to tell and we’re passionate about helping people and brands amplify their stories across the globe. We are proud to be the number one provider of enterprise webcasting and investor relations content distribution, as well as a global leader in press release distribution. Our clients have used Notified to monitor over 2 billion social media conversations and every year we run more than 100,000 events! Our products are built so storytellers can do their best work. But we’re not just a platform—personalized, caring service is how we operate. We add a personal touch to everything we do. We strive to deliver wisdom and insight by helping our clients reach global and targeted audiences, measure outcomes, and fulfill their commitments.
Why work for Notified?
- Global collaboration with team members in 17 countries
- Opportunities to innovate and grow!
- Comprehensive health benefits and wellness programs
- Quarterly recognition awards
- Curated learning libraries offering over 8,000 free courses supporting your business and technical acumen
- Flexibility to work from home on Mondays and Fridays
- Diversity is celebrated and supported inclusive Employee Resource Groups
What’s next? Qualified candidates will be contacted by a member of our in-house recruitment team to kick-start the recruitment process
At Notified we don't just accept difference - we celebrate it, support it, and build success upon it. We are proud to be an equal opportunities employer and no part of this advertisement is intended to discriminate on any grounds.
