Chief Revenue Officer (CRO) Overview
The Chief Revenue Officer (CRO) is a high-impact executive responsible for
overseeing and optimizing all revenue-generating activities, including sales,
pricing, marketing, and customer support. This role requires a relentless,
strategic, and hands-on leader who can ingest, expand, improve, and implement
current strategies while driving execution at every level of the organization.
As one of four top executives leading the company, the CRO will have full
responsibility for all customer-facing functions, including:
✔ Sales & Account Management – transforming our team from order takers into
elite account managers who own and control every transaction.
✔ Ecommerce & Digital Marketing – leveraging data, AI, and social media to
maximize engagement, conversion, and retention.
✔ In-Store Merchandising – ensuring premium placement in retail environments
and dominating shelf space.
✔ Customer Efficiency & Experience – building processes that streamline
customer acquisition, service, and retention.
The ideal candidate must have the ability to quickly assess, improve, and
execute current strategies, close high-level deals, and operate at the highest
levels of leadership. They must be comfortable flying in, sitting across from other
C-Level executives, negotiating, and executing legal agreements—while
ensuring the counterpart does the same.
Key Responsibilities:
Assess, refine, and implement revenue strategies to drive aggressive,
scalable growth.
Lead and transform the sales team, replacing underperformers and
elevating top performers into high-value account managers.
Overhaul sales strategies to ensure proactive, expertise-driven customer
engagement rather than passive order taking.
Develop and execute slotting, planograms, and brand management
strategies to dominate retail environments.
Expand and optimize relationships with Brands by being the front person
responsible for placing or assisting the placing of products in our channel
of retail nationwide (e.g., McLane, Core-Mark) and key alternative retail
channels, including tobacco, cannabis, food service, alcohol, convenience,
and grocery.
Fly in and close major deals, negotiating and executing contracts at the C-
suite level with speed and confidence.
Leverage AI-driven tools and competitive analysis to drive efficiency in
sales, marketing, and customer targeting.
Lead and drive execution in retail slotting, endcaps, and distribution
agreements, ensuring priority placement in stores.
Mentor and develop top talent, ensuring a high-performance, ultra-
competitive culture within the organization.
Identify and exploit competitive leverage points with both customers and
internal staff to secure dominance in the market.
Sit across from decision-makers, execute contracts, and push deals across
the finish line in high-stakes negotiations.
Required Skills and Qualifications:
15+ years of executive leadership experience, driving revenue growth in
highly competitive B2B or B2B2C industries.
Proven track record of restructuring and elevating sales organizations into
aggressive, results-driven teams.
Experience working with food service, alcohol, convenience store jobbers
(e.g., McLane, Core-Mark), national distributors, and large retail networks.
Extensive experience managing planograms, vendor contracts, and in-
store merchandising strategies.
Strong ability to close complex deals, negotiate at the highest levels, and
execute legal agreements in real time.
Deep experience in AI-driven sales and marketing automation, ensuring
cost-effective customer acquisition and training.
Super competitive mindset—refuses to lose, identifies leverage, and
exploits it for maximum business gain.
Comfortable operating at the highest levels of leadership, negotiating C-
level deals, and ensuring rapid execution.
Preferred Skills and Qualifications:
Extensive experience with ERP systems, CRM platforms, and AI-driven
sales and marketing tools.
Master’s degree (or equivalent experience) in Business Administration,
Sales, or a related field.
10+ years managing high-performing sales and marketing teams within
companies generating over $50 million in annual revenue.
Deep experience in alternative retail trade channels, including tobacco,
cannabis, grocery, and national distribution networks.
Expertise in vendor negotiations, slotting agreements, and contract
execution with major retailers and distributors.
Job Type: Full-time
Pay: $180,000.00 - $230,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
Ability to Commute:
- Denver, CO 80216 (Required)
Ability to Relocate:
- Denver, CO 80216: Relocate before starting work (Required)
Work Location: In person
