International roaming- GTM manager
Bharti Airtel Limited is a leading global telecommunications company with operations in 18 countries across Asia and Africa. Headquartered in New Delhi, India. In India, the company's product offerings include 2G, 3G, 4G and 5G wireless services, mobile commerce, fixed line services, high speed home broadband, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G, 4G wireless services and mobile commerce. We are always looking for people who are thinkers & doers. People with passion, curiosity & conviction, people who are eager to break away from conventional roles and do 'jobs never done before'.
Description :-
An Airtel International Roaming Go-To-Market (GTM) Manager drives execution of GTM actions for international roaming pack, focusing on customer acquisition & revenue growth. This role involves cross-functional collaboration with product, marketing, and sales teams to develop and launch GTM strategies, analyzing performance metrics to optimize results, managing stakeholder relationships, and ensuring operational efficiency to deliver a positive customer experience.
Key responsibilities:-
We are looking for a highly motivated professional to create GTM strategies for international roaming category. This is marketing ops role with end-to-end thinking of how to utilise existing channels & extract its full potential with a mandate to improve adoption of IR packs, increase circle participation in driving growth & improve the overall customer experience.
- Design and implement innovative Go-To-Market strategies for international roaming products.
- Own new product launches, ensuring end-to-end GTM design and execution with the right cohorts, messaging, and channels
- New channel integration: Widen IR distribution and adoption across customer touchpoints including call centers (121, outbound), Mitra/offline retail, ATB, and airport channels
- Cross-Functional Collaboration: Work closely with teams such as Product, Sales, Marketing, and Operations to align strategies and ensure seamless execution of initiatives.
- Product lifecycle management: Own the complete communication charter across touchpoints along with brand to ensure all communications reaching to the customer are in line with business objectives & brand guidelines.
- Market & Competition Analysis: Monitor market trends and competitor activities to identify opportunities and maintain a competitive edge.
- Stakeholder Management: Build and maintain strong relationships with internal and external stakeholders to ensure smooth project execution.
- Circle engagement: Develop and direct strategies to enhance the effectiveness of the circle teams to drive adoption within their respective circles
- Drive visibility and accountability of circle-level KPIs
- Identify performance outliers and design corrective pilots with strong governance
- Execute prepaid pilots with robust tracking
- Drive COCP adoption in postpaid
- Operational Execution: Ensure the efficient and effective execution of all GTM strategies and initiatives.
What You'll Gain:
- Hands on experience on driving GTM strategies
- High visibility and ownership in a strategic growth charter
- Cross-functional exposure
- Opportunity to drive business impact using a blend of data, tech, and execution excellence
Skills:
- Strong analytical skills
- Good communication skills
- Collaboration & stakeholder management
Educational Qualifications:-
Work Experience:-
- At least 2-4 years of work experience.
