Overview About Ripik.AI
Ripik.ai is a fast-growing industrial AI SAAS start-up founded by IIT D/ BITS alumni and with extensive experience in McKinsey, IBM, Google and others. It is backed by marquee VC funds like Accel, Venture Highway and 25+ illustrious angels including 14 unicorn founders.
Ripik.ai builds patented full stack software for automation of decision making on the factory floor. Today, they are deployed at more than 15 of the largest and most prestigious enterprises in India including the market leaders in steel, aluminum, cement, pharma, paints, consumer goods and others.
It is one of India’s very few AI product start-ups to be a partner to GCP, Azure and AWS. We are also the AI partner of choice for CII, ICC and NASSCOM.
About Role
The Go To Market Director will lead go-to-market strategies for Ripik.ai's SaaS AI platform, driving customer acquisition, revenue growth, and market expansion in manufacturing sectors. This role involves cross-functional collaboration to launch products like Ripik Optimus and Ripik Vision, targeting B2B clients globally.
Key Responsibilities
- Develop and execute GTM strategies for new features and expansions, including market segmentation, pricing, and positioning for industrial AI solutions.
- Collaborate with sales, marketing, product, and engineering teams to align on launches, enable sales reps, and create customer-facing materials.
- Conduct market research, competitive analysis, and customer insights to refine targeting for sectors like steel, cement, and pharmaceuticals.
- Track KPIs such as pipeline growth, conversion rates, and ROI; optimize campaigns and report to leadership.
- Manage budgets, mitigate risks, and scale partnerships for hardware-agnostic deployments.
Key Skills & Experience
- 5+ years in GTM, product marketing, or sales enablement, ideally in AI, SaaS, or manufacturing tech.
- Proven track record launching B2B products with data-driven strategies and cross-functional leadership.
- Strong analytical skills; experience with tools like CRM (Salesforce/HubSpot), analytics platforms, and market research.
- Excellent communication for stakeholder alignment and customer presentations.
- MBA in business, marketing, or engineering; MBA preferred. Knowledge of industrial AI or computer vision a plus.
- Experience in heavy industries (steel, chemicals) or B2B SaaS scaling.
- Proficiency in project management and tools for campaign execution.
- Ability to thrive in a fast-paced startup environment.
For More Information Visit Below Links
- https://www.youtube.com/watch?v=YRuz3XxPfcE
- https://www.ripik.ai
- https://www.linkedin.com/company/ripik-ai/
Work Location - NOIDA, Sector-16, (Work from Office)
