About the Role
We’re looking for a visionary Chief Revenue Officer (CRO) to lead our Sales, Marketing, and Aftermarket teams as we redefine the future of electric mobility. This is a strategic and hands-on leadership role — ideal for a bold, data-driven, and creative commercial leader who can build a brand, drive revenue, and inspire a movement.
As part of the executive leadership team, the CRO will shape our go-to-market strategy, lead customer engagement from first contact through long-term ownership, and scale our business as we enter our next phase of growth.
Key Responsibilities
Commercial Strategy & Growth
- Develop and execute a unified commercial strategy that connects sales, marketing, and aftermarket operations to drive growth and profitability.
- Partner with the CEO and executive team to define the company’s vision, market positioning, and revenue roadmap.
- Set ambitious targets for sales volume, market share, and customer lifetime value — and deliver measurable results.
Sales Leadership
- Build and lead the global sales organization across direct, retail, and fleet channels.
- Design and implement effective sales models — including digital, dealership, and partnership-driven approaches.
- Manage pricing, volume forecasting, and customer pipeline to ensure consistent business growth.
- Establish performance metrics, training programs, and incentive systems for the sales team.
Marketing & Brand Development
- Build a powerful, authentic brand that connects emotionally with customers and stands out in the EV space.
- Lead all marketing functions including brand, digital, performance marketing, PR, and product launches.
- Create integrated campaigns that drive awareness, generate demand, and convert customers.
- Use analytics and market insights to refine strategies, optimize spend, and increase ROI.
Aftermarket & Customer Experience
- Oversee the end-to-end customer ownership journey — from delivery to service and beyond.
- Develop aftermarket programs that drive loyalty, including service networks, parts distribution, and customer care initiatives.
- Implement systems to capture feedback, improve service quality, and enhance the ownership experience.
- Build partnerships that expand service coverage and elevate customer satisfaction.
Leadership & Culture
- Hire, lead, and inspire a high-performing commercial team that thrives in a fast-paced, entrepreneurial environment.
- Foster collaboration between sales, marketing, engineering, and operations to ensure consistent execution and customer focus.
- Champion innovation, agility, and accountability within the commercial organization.
Qualifications
Experience & Background
- 10–15 years of progressive experience in sales and marketing leadership, ideally in automotive, EV, or high-tech industries.
- Proven record of building and scaling brands, launching products, and driving measurable business growth.
- Experience managing aftermarket or service operations is highly preferred.
- Startup or scale-up experience a strong plus — comfortable operating in a fast-moving, evolving environment.
Skills & Traits
- Strategic visionary with hands-on execution ability.
- Deep understanding of customer journeys, digital channels, and data-driven marketing.
- Inspirational leader who builds teams and culture.
- Excellent communication, negotiation, and analytical skills.
- Passion for sustainability, design, and the transformation of mobility.
What We Offer
- Competitive base salary, performance-based incentives, and equity participation.
- Health, dental, and retirement benefits.
- Opportunity to make a meaningful impact in one of the fastest-growing EV companies.
- A collaborative, innovative, and mission-driven environment
