Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
At Snap, we’re reinventing the way people experience the world through augmented reality. Our AR Spectacles push the boundaries of innovation, integrating cutting-edge optical, mechanical, and software technologies to deliver immersive experiences. We are seeking a
Head of Go-to-Market Operations (GTM) to lead the end-to-end launch planning and execution for Spectacles Augmented Reality devices globally.
As the
Head of GTM Operations, you will be responsible for leading all product go-to-market planning, launch readiness initiatives, and post-launch planning for Spectacles. You will be the central point of coordination, working closely with cross-functional teams including Marketing, Communications, Operations, Product Management, Sales, and Leadership to define, align, and execute the global launch strategy. This role requires
strong strategic planning, operational excellence, and the ability to drive alignment and execution across a wide array of internal and external partners to ensure a successful product introduction and sustained market performance.
Snap’s Spectacles supports real friendships through visual communication, self expression and storytelling. Moving forward, our Spectacles will play a transformative role in how people experience the world around them, combining what they see in the real world, with all that’s available to them in the digital world.
We’re looking for a Head of Go-to-Market Operations to join the Spectacles team at Snap Inc!
What you’ll do:
- Go-to-Market Strategy & Planning: Lead the development and execution of the end-to-end global GTM strategy and launch plan for new Spectacles products, ensuring alignment with product and business objectives.
- Launch Readiness: Own all cross-functional launch readiness initiatives, including defining and tracking key milestones, ensuring all teams (e.g., product, comms, ops, marketing, legal, finance) are prepared for product introduction.
- Cross-Functional Leadership: Collaborate extensively with Marketing, Communications, Operations, Product, Finance, and Legal to define the launch narrative, channel strategy, inventory allocation, pricing, and lifecycle management.
- Demand Generation & Sell-Out: Act as the key liaison between Product, Operations, and Partnership teams (Retail, E-commerce, Telco, etc.) to drive demand generation strategies and ensure efficient sell-through post-launch.
- Market & SKU Management: Define and manage the global SKU strategy, market segmentation, and initial inventory split to optimize launch performance and market penetration.
- Launch Execution: Manage the execution of the launch plan, proactively identifying risks, resolving critical issues, and providing clear, timely updates to leadership and stakeholders.
- Post-Launch Planning: Define and oversee post-launch operational plans, including sustained marketing campaigns, inventory replenishment, and performance monitoring.
- Performance Analysis: Define and track key launch metrics (e.g., demand, sales, inventory, market share) and use data to drive continuous improvement for future GTM strategies.
- Communication: Provide written and verbal updates to the team and executive leadership on GTM progress, status, risks, and performance.
- Travel: Travel to regional markets and key partner locations as necessary to oversee launch activities, conduct market analysis, and align partner teams.
Knowledge, Skills & Abilities:
- Deep understanding of the full product lifecycle and the complexities of launching consumer electronics products globally.
- Proven ability to build and lead a comprehensive, multi-channel GTM strategy.
- Exceptional cross-functional leadership and communication skills, with the ability to influence and align executive-level stakeholders.
- Strong analytical skills with a data-driven approach to market planning, SKU management, and sales performance.
- Experience managing complex external partnerships (e.g., retail, carriers) to drive sales and market adoption.
- Expertise in managing a dynamic, fast-paced launch environment with competing priorities and tight deadlines.
Minimum Qualifications:
- 7+ years of post-Bachelor’s in Business, Marketing, Operations experience in Product Go-to-Market, Operations, or Program Management for a global consumer electronics or hardware product or equivalent years of practical work experience;.; or Master’s degree +6 years of post-grad experience; or PhD in a relevant technical field +3 years of post-grad experience.
- Proven experience leading successful, large-scale global product launches.
- Ability to travel domestically and internationally as required, expected travel up to 30%.
Preferred Qualifications:
- MBA or advanced degree.
- Experience in the Augmented Reality, Wearables, or a similar emerging technology space.
- Familiarity with sales channels, demand planning, and supply chain logistics in a global hardware context.
- Proficiency in tools used for project management and sales/demand forecasting.
If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).
Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!
Compensation
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
Zone A (CA, WA, NYC):
The base salary range for this position is $190,000-$284,000 annually.
Zone B:
The base salary range for this position is $181,000-$270,000 annually.
Zone C:
The base salary range for this position is $162,000-$241,000 annually.
This position is eligible for equity in the form of RSUs.
