We are seeking a Chief Revenue Officer (CRO) to oversee all revenue-generating functions, including Sales, Account Management, and Field Operations. This executive will be responsible for driving revenue growth, deepening dealer relationships, expanding market presence, and ensuring strong execution across all customer-facing teams.
Responsibilities
- Develop and execute the company’s overall revenue strategy, ensuring alignment with business goals and market opportunities.
- Oversee all revenue-generating teams, including Sales, Account Management, and Field Operations.
- Drive expansion into new markets, dealer groups, and revenue channels.
- Lead, coach, and develop high-performing sales and account teams across multiple regions.
- Establish clear performance expectations and accountability frameworks.
- Create and optimize compensation plans, incentive programs, and sales playbooks aligned with growth targets.
- Act as an executive liaison to dealer principals, F&I leadership, and key partners.
- Build and strengthen long-term relationships that support growth, retention, and expansion.
- Oversee strategies to improve underperforming dealerships and maximize customer lifetime value.
- Implement standardized processes and best practices to support consistent field execution.
- Use CRM and BI tools to analyze performance, identify trends, and deliver actionable insights to the executive team.
- Partner with internal teams (Product, Marketing, Finance, Operations) to drive aligned revenue execution.
- Oversee hiring, onboarding, and ongoing development programs to build scalable sales and account teams.
- Lead regular training initiatives, cross-functional workshops, and performance reviews.
Requirements
- Proven executive leadership experience in Sales, Revenue Operations, Account Management, or Field Sales within the automotive, F&I space.
- Demonstrated success in driving significant revenue growth, expanding dealer networks, and improving customer retention.
- Strong leadership skills with a focus on accountability, coaching, and building high-performing teams.
- Highly analytical and data-driven; proficient with CRM platforms, Excel, and BI tools (such as Power BI).
- Exceptional communication, negotiation, and relationship-building skills across all levels of dealership organizations.
- Willingness to travel frequently and engage directly with dealers and field teams.
- Entrepreneurial mindset and ability to thrive in a fast-paced, high-growth environment.
- Deep understanding of dealership operations, financial structures, and customer engagement strategies.
