About The Company
Pice is a Banking & Financial Services (BFSI) company serving Indian SMEs
Pice has set out to make it easier for small businesses to get access to / use high-quality financial services. We are building a suite of business-first products with payments & collections and combining it with powerful new credit products that businesses can use to grow to the next level. We are a vibrant team of 60+ people working across the domains of tech, product & business. Spearheaded by 3 dynamic founders, we are backed by Nexus Venture Partners, Paramark & 10 renowned Angels.
What will you own?
Role
This is a
high-impact, technical marketing role designed for someone who can sit at the intersection of - Marketing, Growth, Data, Product, CRM, Automation & Experimentation. You will build and manage the entire
funnel tracking, segmentation, automation, and performance systems that take a user from:
Click → Login page → GST Linkage → Line Origination → Line Creation → First Drawdown → Repeat usage
Your job is to ensure
nothing breaks,
everything is trackable, and
every lever is measurable and optimizable.
This role is perfect for someone who loves to build systems, workflows, tools, and experiments — and wants to directly impact revenue, activation, and retention.
Roles & Responsibilities
- Own the marketing → activation → issuance → transaction funnel end-to-end
- Maintain accurate tracking across all channels (and track conversions)
- Build & maintain automation flows for the customer across all touch points (click to first drawdown) to ensure high activation & conversion %
- Enable rapid growth experimentation to
- Build internal GTM tooling
- Provide actionable insights to PMs, Marketers & leadership
- Improve landing pages & conversion flows with data
- Support Geo+Industry-tailored GTM strategies
- Track and improve key metrics: Activation rate, Repayment behaviour, Repeat usage & Retention.
- Build with velocity and empathy for India’s backbone - SMEs
Skills & Qualifications Required
- 2 - 5 years in marketing engineering, growth engineering, CRM automation, technical marketing, or similar roles
- Strong experience with tools like: Zapier, Make, Segment, Mixpanel, Branch/AppsFlyer, Webhooks, Postman, CRM systems
- Experience working with AI & workflow automation tools like n8n, ChatGPT, Gemini, Claude etc.
- Understanding of attribution, funnel analysis, and cohorting
- Experience building dashboards (Amplitude, Mixpanel, GA4, internal dashboards)
- Basic scripting or API proficiency (JavaScript/Python ideal but not mandatory)
- Data-driven with a strong analytical mindset and problem-solving ability
- Ability to work across customer, product, marketing, and tech teams
- Passion for building for India’s emerging middle class and MSMEs.
- Must be a total Team player. (non-negotiable)
Nice to Have
- Experience in fintech or loan products
- Built GTM infra for 0→1 products
- Experience with low-code product building tools
