Chief Revenue Officer (CRO) or VP of Sales
Location: Edmonton, AB
Reports to: Co-CEOs and Board of Directors
Type: Full-Time | Executive Leadership Role
About Indigenous Box
Indigenous Box is a fast-growing, values-driven company that connects corporate, government, and institutional buyers with high-quality products made by Indigenous businesses from across Turtle Island. Through corporate gifting, B2B e-commerce, and emerging distribution channels, we move Indigenous goods at a scale never seen before, building supplier capacity, strengthening supply chains, and expanding economic opportunity.
We operate at the nexus of traditional values and modern commerce, translating relationship-based Indigenous business practices into credible, scalable procurement and partnership models for today’s institutions.
Founded in 2021 with only $5000 and a bold vision, Indigenous Box has quickly earned a national reputation for reliability, service excellence, and meaningful impact. Our clients include corporations, governments, First Nations, nonprofits, and institutions seeking procurement and gifting solutions aligned with reconciliation, ESG, DEI, and community investment goals. As Indigenous Box enters its next stage of growth, we are seeking a Chief Revenue Officer or VP of Sales to co-architect and scale our national revenue engine.
The Opportunity
The Chief Revenue Officer or VP of Sales, is a senior executive role responsible for owning and scaling Indigenous Box’s revenue strategy through long-term, trust-based partnerships. This is a close partnership with the Co-CEOs, working as a thought partner and execution lead to design, test, and scale sustainable revenue models.
This role sits at the intersection of Indigenous procurement and supplier diversity pathways; ESG, DEI, and corporate social impact investment; and commercial partnerships and enterprise revenue models. Together, these systems enable Indigenous Box to bridge values and commerce, turning impact alignment into recurring, contracted revenue.
This is both a transactional sales role, and a senior commercial leadership position focused on complex partnerships, multi-year agreements, and national-scale growth.
Indigenous Box is at an inflection point in its growth. The successful candidate will initially operate as a hands-on revenue leader, personally closing priority deals while building the systems, partnerships, and team required to scale into a fully developed national revenue function.
Core Mandate
To own and grow Indigenous Box’s revenue across B2B channels by converting mission aligned partnerships into sustainable, scalable commercial outcomes, while strengthening Indigenous supplier capacity and long-term impact.
Revenue Accountability
The Chief Revenue Officer or VP of Sales is accountable for Indigenous Box’s revenue performance across corporate gifting, institutional procurement, strategic partnerships, and emerging distribution models. This includes revenue growth, pipeline development, conversion, forecasting, and the long-term sustainability of the commercial model.
Key Responsibilities
1. Strategic Partnerships & Enterprise Revenue
• Develop and secure multi-year partnerships with corporations, governments, First Nations, nonprofits, and institutions.
• Position Indigenous Box within reconciliation action plans, ESG strategies, DEI frameworks, supplier diversity programs, and community investment portfolios. • Engage senior stakeholders across procurement, HR, ESG, sustainability, community investment, and executive leadership.
• Structure and negotiate complex agreements that align impact commitments with commercial viability.
• Convert interest into long-term contracts, gifting programs, procurement agreements, and recurring institutional revenue.
2. Revenue Strategy & Commercial Design
• Own and evolve Indigenous Box’s B2B revenue strategy and go-to-market approach.
• Shape pricing, packaging, segmentation, and value articulation for enterprise buyers.
• Identify and evaluate new revenue streams aligned with Indigenous procurement pathways and cross-sector demand.
• Design partnership models that deepen supplier capacity and measurable economic impact.
• Balance near-term revenue delivery with long-term platform and partnership development.
• Lead annual and multi-year revenue planning in partnership with the Co-CEOs, aligning growth targets with operational capacity and supplier readiness.
3. B2B E-Commerce & Digital Revenue Enablement
• Partner with the VP of Technology to ensure digital channels support enterprise purchasing behavior.
• Translate buyer needs into effective digital flows.
• Determine when online activity should transition into strategic partnership discussions. • Ensure a consistent, credible, and trustworthy digital experience for corporate and institutional buyers.
4. Execution, Leadership & Alignment
• Personally lead and close priority enterprise and institutional deals.
• Build, mentor, and lead a revenue team as scale demands.
• Establish clear partnership pipelines, deal stages, and forecasting rhythms.
• Collaborate with Operations, Finance, Vendor Relations, and Marketing to ensure alignment, capacity, and impact delivery.
• Represent Indigenous Box externally in senior-level engagements, conferences, and negotiations.
• Establish and maintain disciplined revenue planning, forecasting, and review rhythms.
Core Competencies
Indigenous Procurement & Supplier Diversity
• Understanding of Indigenous procurement policies and supplier diversity frameworks.
• Ability to navigate Indigenous community relationships with cultural awareness and respect.
• Experience working within corporate and government Indigenous purchasing pathways.
ESG, DEI & Corporate Social Impact
• Experience engaging ESG, DEI, sustainability, or social impact teams.
• Ability to position offerings within impact budgets, reconciliation plans, and values based procurement strategies.
• Understanding of impact measurement and reporting expectations.
Strategic Commercial Leadership
• Proven experience structuring and closing complex, multi-year partnerships.
• Confidence engaging senior executives and decision-makers across sectors.
• Ability to translate impact and supplier development into viable commercial agreements.
Financial & Commercial Acumen
• Strong understanding of pricing, margin, unit economics, and deal-level profitability.
• Ability to model and evaluate complex partnership structures and multi-year agreements.
• Comfort collaborating with Finance on forecasting, revenue modeling, and long term sustainability.
• Ability to balance growth ambition with financial discipline and operational reality.
Indigenous Context & Ways of Working
Indigenous Box operates within an Indigenous economic context that is shaped by history, relationships, and lived realities. The candidate must understand that building revenue in this environment requires a different lens than conventional commercial models alone.
This role approaches growth through respect for Indigenous ways of doing business, including relationship-based trust, reciprocity, long-term thinking, and accountability to people. Commercial decisions must balance urgency with care, and scale with responsibility.
The candidate must be able to:
• Recognize the historical and systemic barriers Indigenous businesses face within procurement, capital access, and supply chains.
• Build partnerships that honour Indigenous sovereignty, autonomy, and self-determined economic participation.
• Understand that Indigenous businesses are modern enterprises operating in diverse ways, while also being rooted in community responsibilities and relational economies.
• Navigate moments where relationship stewardship takes precedence over short-term optimization, without compromising long-term commercial sustainability.
• Work collaboratively with Indigenous suppliers, communities, and leaders in ways that are respectful, transparent, and grounded in mutual benefit.
This role requires humility, strong listening skills, and a demonstrated ability to operate with integrity in Indigenous contexts, earning trust over time and recognizing that sustainable revenue flows from strong, reciprocal relationships.
Who You Are
• A senior commercial leader who moves confidently between corporate, government, and community contexts.
• Values-driven and committed to Indigenous economic empowerment.
• Trusted in community and credible in boardrooms.
• A relationship-centred strategist with strong execution instincts.
• Comfortable being hands-on while building toward scale.
• Energized by co-building alongside founders and shaping a revenue system that does not yet fully exist.
Compensation
Indigenous Box offers a competitive total compensation package aligned with the seniority and experience of the successful candidate. This includes:
- A strong base salary appropriate to VP or executive-level leadership
- Performance-based bonus tied directly to revenue growth and strategic milestones
- Health and wellness benefits
- Long-term incentive potential, including equity participation for candidates stepping into a Chief Revenue Officer-level role
Compensation structure will reflect whether the candidate joins at the VP of Sales level or Chief Revenue Officer level, with meaningful upside tied to company growth and impact.
Why This Role Matters
Indigenous Box has national recognition, strong demand momentum, and deep relationships. What we need now is a Revenue Executive who can turn this foundation into a scalable, repeatable revenue engine, building national pathways for Indigenous businesses to thrive.
