Role Overview
We're looking for a hands-on GTM operator who has built demand from scratch — someone who lives in Clay, runs multi-channel outbound sequences, and obsesses over one number: qualified demos booked per month, growing every single month.
Core Responsibilities
1. Demand Generation — Own the Number Own the full pipeline from cold outreach to qualified demo. Set monthly targets, build campaigns, and hit them. This is a number you're accountable to, not a team you hand off to.
2. Outbound Engine Build and continuously refine a high-velocity outbound motion using Clay, Apollo, and email sequencing tools. Develop ICP lists targeting D2C brands by vertical, ARR, tech stack, and buying intent signals.
3. Multi-Channel Campaigns Design and run integrated campaigns across email, LinkedIn, and paid social — A/B testing messaging, offers, and creative to maximise demo conversion rates month over month.
4. Growth Hacking & Experimentation Run rapid, scrappy experiments — referral loops, community seeding, content plays, partnership co-marketing — to find non-obvious acquisition channels that compound over time.
5. Content & Social Distribution Create and distribute content (LinkedIn, X, newsletters, case studies) that builds brand credibility with D2C decision-makers and drives inbound demo requests at scale.
6. Pipeline Reporting & Iteration Build a clean weekly reporting cadence covering demo volume, conversion rates, channel attribution, and CAC. Use data to aggressively kill what isn't working and double down on what is.
Tools You'll Live In
Clay · Apollo.io · Instantly / Smartlead · HubSpot · LinkedIn Sales Navigator · Phantombuster · Mailchimp / Loops · Google Analytics · Meta Ads Manager · Zapier / Make · Loom / Vidyard
What You'll Be Measured On
- Qualified Demos / Month — primary north star; month-over-month volume growth is the job
- Demo-to-Opportunity Rate — quality of ICP targeting and messaging reflected in conversion
- Outbound Reply & Booking Rate — email open, reply, and positive response rates across sequences
- Cost Per Demo (CPD) — CAC efficiency across paid and organic channels combined
- Pipeline Contribution — % of total pipeline sourced directly by GTM-led campaigns
- Channel Experiments Run — cadence of new growth experiments tested and documented monthly
Must-Have Experience
- 3–6 years in growth marketing or demand generation at a B2B SaaS or AI startup, preferably early-stage (Seed to Series B)
- Proven track record of owning demo or MQL targets and hitting them, with data showing consistent month-over-month growth
- Hands-on Clay power user — able to build enriched prospect lists, waterfall enrichment flows, and dynamic personalization at scale
- Strong command of cold email infrastructure — deliverability, warmup, sequence architecture, A/B testing subject lines and CTAs
- Experience marketing to D2C or eCommerce brands — understands their growth levers, pain points, and who holds the budget
- Social media marketing chops — LinkedIn organic, sponsored content, and X growth tactics relevant to a founder/operator audience
- Growth hacker mindset — comfortable moving fast, running experiments, killing losers quickly, and writing your own playbooks
- Data fluency — you build dashboards, interpret funnel data yourself, and don't wait for an analyst to tell you what's not working
Nice to Have
Experience at a PLG company · Shopify / DTC ecosystem knowledge · Built SEO or content moats · Partnership and co-marketing plays · Community-led growth · Sold or marketed AI/ML tools · Affiliate program management · Familiarity with n8n or Make automations
Who Thrives in This Role
- You treat demo volume like a scoreboard and check it every morning. Growth is visceral, not just a slide in a quarterly review.
- You're equally comfortable writing a 7-step cold email sequence and building the Clay enrichment flow that powers it.
- You don't wait for brand, design, or a content team — you ship imperfect things fast and iterate based on results.
- You understand the D2C buyer: CMOs, Heads of Growth, Founders — and know how to get their attention without sounding like every other AI startup in their inbox.
- You're energised by a whiteboard, not intimidated by one. You like building the playbook, not inheriting it.
Keen to apply? Send us 2-3 growth hacks and ideas you will implement for sagepilot.ai
About Sagepilot
Sagepilot is an AI-first customer lifecycle platform for modern consumer brands. We deploy AI employees that handle acquisition, support, retention, and lifecycle marketing.
Why this role exists
Product-market fit is proven. What doesn't exist yet is a repeatable demand engine for the US. This is the first dedicated GTM hire for US expansion. You're not optimising an existing funnel, you're building the entire motion from zero, with direct access to the CEO and full ownership of the number.
What makes this different
- You're selling a product with real customers and real revenue, not a demo with a waitlist
- The D2C AI space is noisy but shallow. Sagepilot has a genuine technical moat that compounds over time
- No layers, no committees. Weekly cadence, fast decisions, full context
- US market is greenfield. Early wins here define the company's trajectory and your equity story
Industry
Technology, Information and Internet
Employment Type
Full-time
