About Geniyes
Geniyes is the first brand out of Analogy Venture Studio - a wellness and ergonomics initiative building products that sit at the intersection of design and everyday human behaviour. Our debut product, Sleepmaxxer - a premium sleep mask is heading to Kickstarter soon. We're a small, ambitious team and we move fast.
The Role
We're looking for a GTM Lead to own how Sleepmaxxer reaches the world. This is not a coordinator role. You'll be building and executing the full go-to-market strategy - from Kickstarter launch to D2C to retail. USA is the primary market. You'll work directly with the product and founding team and have real ownership over outcomes.
What you'll do
- Own the Kickstarter campaign end to end - page, community building, backer acquisition, launch day execution
- Build and manage influencer and creator partnerships across wellness, sleep and lifestyle verticals
- Develop retail partnership strategy and identify distribution channels in US and globally
- Run D2C growth post-Kickstarter - paid, organic, email, brand collaborations
- Work closely with the Product Lead to align messaging, positioning and campaign creatives
What we're looking for
- 2-4 years in GTM, growth, or brand marketing - ideally with a consumer product or D2C brand
- Someone who has worked on or closely followed a crowdfunding campaign is a strong plus
- Comfortable with ambiguity and building from zero
- Bangalore based, full time
How to apply
For a successful application, fill out this form as well (https://bit.ly/3PJnrjT). Applications without this will not qualify for review.
This is for you if you want to be part of building a brand from the ground up, not managing one that's already figured out.
