Introduction
At Senneca, we embrace the entrepreneurial spirit of the innovators that created our brands from traffic doors, to cold storage doors to fiberglass doors and beyond. We are committed to exceeding our customers’ expectations and to provide doors that offer safety and protection to our customers’ most important assets…people, products, capital investments and processes.
Overview
The Sales Operations Manager partners directly with the SVP of Sales to optimize, scale, and enhance the sales organization with a strong focus on supporting hyperscale data center customers and general channel partners. This role is responsible for delivering data‑driven insights, operational rigor, and scalable processes that improve sales effectiveness, forecasting accuracy, deal execution, and customer experience across complex, high‑value sales cycles.
The ideal candidate is highly analytical, operationally disciplined, and comfortable operating at the intersection of sales strategy, systems, and execution in a fast‑paced B2B environment.
Responsibilities
Sales Strategy & Execution Support
- Act as a strategic advisor to the SVP of Sales, translating sales strategy into scalable processes, tools, and metrics
- Support sales organization alignment for hyperscale data center customers, including long, complex deal cycles and multi‑stakeholder engagements
- Ensure channel sales motions are clearly defined, measurable, and effectively supported
Sales Operations & Process Optimization
- Design, implement, and continuously improve end‑to‑end sales processes including lead‑to‑opportunity, pricing, quoting, contracting, and order management
- Standardize sales workflows to support hyperscale, OEM, and channel‑driven business models
- Identify bottlenecks and inefficiencies and drive cross‑functional resolution
Data, Analytics & Forecasting
- Own sales reporting, dashboards, KPIs, and business insights across direct and channel sales
- Deliver accurate pipeline management, forecasting, and revenue performance analysis
- Provide actionable insights on deal health, win/loss trends, customer concentration, and sales productivity
- Support territory planning, quota modeling, and coverage optimization
Systems & Tools Enablement
- Serve as the primary owner or key stakeholder for CRM and sales technology (e.g., Salesforce, CPQ, analytics tools)
- Drive adoption, data quality, and continuous improvement of sales systems
- Partner with IT, Finance, and Operations on system integrations and enhancements
Channel & Partner Operations
- Support development and execution of channel programs, incentives, and partner performance metrics
- Ensure visibility into channel pipeline, bookings, and forecast accuracy
- Enable consistent deal registration, pricing governance, and compliance
Cross‑Functional Leadership
- Work closely with Finance on forecasting, revenue recognition alignment, and planning cycles
- Partner with Marketing, Product Management, and Operations to ensure sales readiness and execution
- Support pricing strategy, discount governance, and deal approvals
Requirements
Required Qualifications
- Bachelor’s degree in Business, Finance, Analytics, or a related field
- 7+ years of experience in sales operations, revenue operations, or commercial operations
- Proven experience supporting B2B sales organizations with complex, technical offerings
- Strong analytical skills with the ability to translate data into strategic insights
- Hands‑on experience with CRM platforms (Salesforce preferred) and advanced Excel/data tools
Preferred Qualifications
- Experience supporting hyperscale data center, cloud infrastructure, or enterprise technology customers
- Experience working with channel partners, distributors, and OEMs
- MBA or advanced degree
- Familiarity with ERP, and sales analytics platforms
Core Competencies
- Strategic thinking with strong operational execution
- Executive‑level communication and presentation skills
- High attention to detail and process discipline
- Ability to influence without direct authority
- Comfortable operating in fast‑growth, change‑driven environments
What Success Looks Like
- Improved forecasting accuracy and pipeline visibility
- Increased sales productivity and deal velocity
- Scalable, repeatable sales processes that support hyperscale and channel growth
- High confidence from the SVP of Sales and executive leadership in sales data and insights
