Are you the kind of marketer who loves building pipeline, launching new things, and turning attention into action?
If you want to collaborate with a team that is focused on new business growth - this one is for you.
What is Vistage?
Vistage is the world’s largest CEO coaching and peer advisory organisation for small and midsize (SME) business leaders. At Vistage we help successful leaders build better businesses, enjoy a better quality of life, make better decisions, and inspire a better future.
At Vistage, we provide our members with a high-trust, high-challenge environment that sharpens their thinking, and pushes them to grow. Our communities are led by accomplished business leaders known as Chairs who facilitate monthly peer groups and one on one coaching.
We can’t wait to see you
As our Go-To-Market (GTM) Specialist, you’ll be the engine behind new group launches and new Chair growth. You’ll run top-of-funnel programs, targeted outreach, and the execution that supports the growth engine of our business - across multiple systems, stakeholders and teams. This is not a brand role. It’s a growth role.
- Owning GTM execution for new business initiatives, with a primary focus on new group launches and sourcing new Chairs (CEO mentors).
- Building and running top-of-funnel programs (campaigns, lists, event-led activity and outbound sequences) that create qualified conversations.
- Delivering targeted outreach: segmentation, messaging, testing, sequencing and follow-up - with strong attention to quality and conversion.
- Partnering with key stakeholders across the business (sales, operations, marketing, leadership) to prioritise work and drive outcomes.
- Executing across multiple systems (CRM, marketing automation, paid/social platforms, webinar/event tools, data sources) with confidence and speed.
- Maintaining clean pipeline discipline: tracking, reporting, dashboards and visibility of performance.
- Taking initiative: you’ll see what needs doing, build the plan, and get it done.
Here’s what we hope you’ll bring
- Proven experience in growth marketing, demand generation, GTM - with clear outcomes tied to pipeline/revenue.
- Comfort with technical execution across multiple systems. You don’t need to be an engineer - but you do need to be sharp, curious and confident in tools.
- Experience working in and around CRMs (Salesforce) and marketing automation (e.g., Pardot/Account Engagement and Apollo).
- Strong analytical thinking: you can read performance data, form a point of view and communicate this to the team, supporting decision making.
- Excellent stakeholder management - you can work across teams, align priorities, and keep momentum.
- A bias to action. You don’t wait for perfect; you build, test, learn and iterate and have an openness to feedback from those around you.
Here are the best things about working in this role
- A product you can believe in: Our members tell us Vistage has changed their lives, personally and professionally.
- Real impact, quickly: your work directly drives new launches, new Chairs and new member growth.
- Stretch yourself: you’ll learn fast - about leadership, SMEs, and what drives decision-making at the top.
- A small but mighty team: you’ll have room to own, improve and build - without being buried in red tape.
And here’s why we’re right for some but not others
- Our business is simple, not easy. There’s a lot to learn, and we need someone who is hungry, curious and resilient.
- This is a new business growth role. If you prefer long lead brand projects over pipeline, testing and execution - this won’t be your thing.
- We believe we’re better when we’re together. Our St Leonards office is a great base for collaboration.
Curious to learn more?
Click Apply Now or visit vistage.com.au for more information
