Our client is a fast-growing AI startup, is seeking their first GTM Strategy hire to build product marketing and go-to-market strategy from scratch. This is a rare founding role sitting at the intersection of product, sales, and marketing — with a fast track to Head of Product Marketing.
You'll be responsible for shaping how the market understands the product, enabling the sales team, and turning customer insights into a sharper, more compelling narrative as the company scales.
What You'll Do
- Own the product launch process and narrative for new features — translating technical capabilities into clear customer value
- Create sales enablement materials including demo scripts, case studies, and objection handling frameworks
- Build and maintain market narrative and positioning through customer research and persona development
- Analyze sales calls, customer feedback, and product usage data to continuously improve messaging and GTM strategy
- In your first 30 days — sit in on every sales call, audit all existing marketing materials, and shadow the Director of Marketing
Key Requirements
- 2–3 years in consulting, IB, or strategy and operations at a high-growth startup
- Experience in a high-output, analytically demanding environment
- Exceptional written communication skills — complex ideas expressed clearly and concisely
- Experience building decks and conducting market research
- Experience working closely with sales teams on enablement
- Analytical comfort with CRM and sales tool data preferred
- Prior experience in a growth role preferred
- High ownership mindset — thrives in ambiguity and figures things out independently
