We're a tight-knit team building at the intersection of AI, product, and human-centred design. If you want to be part of something that's redefining how companies find talent — this is the place.
About This Role
This role sits at the intersection of outbound execution, CRM ownership, and marketing automation. You're the person who makes the whole GTM machine work. You'll run cold campaigns, own HubSpot end-to-end, connect our tool stack, and ensure every lead — inbound or outbound — is tracked, clean, and actionable.
What You'll Own
- HUBSPOT CRM: Own HubSpot end-to-end — properties, pipelines, lifecycle stages, contact and company records, all clean and consistent. Audit what exists, fix what's broken, build what's missing. Set up dashboards the founding team can read without explanation.
- COLD OUTBOUND CAMPAIGNS: Build, run, and optimise cold email sequences. Work with the outbound agency on targeting and copy, but own the sequencer, deliverability, and performance tracking internally. Monitor open rates, reply rates, and booked meetings. Kill what doesn't work, scale what does.
- TOOL INTEGRATION & AUTOMATION: Connect the GTM stack — outreach tools to HubSpot, HubSpot to Slack alerts, form fills to sequences. Use Zapier, Make, or native integrations. Goal: zero manual data entry for the sales and marketing team.
- UTM TRACKING & ATTRIBUTION: Set up UTM parameters across all channels. Build attribution models in HubSpot so every lead has a source. Work with the Marketing Generalist to close the loop between content performance and pipeline contribution.
- LEAD DATA & LIST MANAGEMENT: Own prospect list quality — enrichment, deduplication, segmentation. Use Clay or Apollo to build and maintain targeted lists by ICP. Every contact in HubSpot should have complete, accurate data before entering a sequence.
- REPORTING & GTM DASHBOARD: Build and maintain a weekly GTM dashboard covering inbound leads, outbound pipeline, sequence performance, and channel attribution. This report replaces ad-hoc founder questions — it should answer them before they're asked.
- EMAIL DELIVERABILITY: Manage domain health, warmup processes, bounce rates, and spam scoring for outbound sends. Own the technical setup (SPF, DKIM, DMARC) or coordinate with the tech team to ensure it's done correctly.
Tool Stack You'll Work With
- CRM & Automation: HubSpot, Zapier / Make, Clay, Claud
- Cold Outreach & Sequences: Prospeo, Instantly, HeyReach, Smartlead, HubSpot Sequences
- Analytics & Tracking: GA4, HubSpot Analytics, UTM builders, Looker Studio
You don't need to know every tool — we care that you learn fast, evaluate tools independently, and default to the simplest solution that solves the problem.
Skills We're Looking For
Must-Have
- HubSpot (hands-on): Has actually built HubSpot from scratch or significantly restructured it — not just used it. Comfortable with properties, workflows, sequences, lists, and reporting.
- Cold outbound execution: Has run cold email campaigns — built sequences, managed deliverability, tracked performance, and iterated based on data. Knows what good reply rates look like.
- Tool integration / automation: Has connected SaaS tools using Zapier, Make, or native APIs. Thinks in workflows. Default reaction to a manual process is to automate it.
- Data hygiene & CRM governance: Understands what clean CRM data looks like and what it costs when it isn't. Has built deduplication rules, property standards, and lifecycle stage logic.
- UTM & attribution setup: Has set up UTM frameworks, knows how to read attribution in HubSpot or GA4, and can build a report that shows which channels are actually driving pipeline.
- Analytical thinking: Comfortable in spreadsheets, reads data before drawing conclusions, and spots anomalies in a campaign report without being told to look.
Nice-to-Have
- Clay / data enrichment: Has used Clay or similar tools for ICP list building, contact enrichment, or personalization at scale.
- B2B SaaS / HR-tech background: Familiarity with enterprise SaaS GTM motions — deal cycles, ICP targeting, multi-stakeholder buying — means faster ramp.
- Email deliverability knowledge: Understands SPF/DKIM/DMARC, domain warmup, and how to maintain sender reputation across multiple sending domains.
- Looker Studio / BI dashboards: Has built a GTM dashboard in Looker Studio or similar — not just screenshots of HubSpot charts.
Experience
2–4 years in a RevOps, sales ops, or growth ops role at a B2B SaaS company. HubSpot certification is a bonus, but a messy HubSpot they cleaned up from scratch is worth more.
Who You Are
- You think in systems, not tasks. When you see a manual process, your first instinct is to design a workflow that eliminates it. You build things that scale, not just things that work once.
- You're obsessive about data quality. Duplicate contacts, missing lifecycle stages, and inconsistent properties bother you in a way that other people find slightly unreasonable. That's exactly what we need.
- You understand what makes outbound actually work. You know it's not just about sending more emails. Targeting, timing, copy, deliverability, follow-up logic — you think about all of it and know which lever to pull when numbers slip.
- You coordinate without friction. You're the connective tissue between the agency, the marketing generalist, and the founding team. You keep alignment without needing to escalate everything.
- You move fast and document as you go. Startup pace means things change. You implement quickly, but you leave a trail — documented workflows, naming conventions, and handoff notes so nothing lives only in your head.
What We Are NOT Expecting
To be clear — you are not expected to:
- Write blog content or SEO copy
- Do graphic design
- Do everything perfectly on day one
