About Us
At Tally, we’re driven by one core mission - making business simpler for everyone. As a pioneer in business management software, we have been the trusted partner of choice for ~3 million and 7.5 million users across 100+ countries - many of them MSMEs that form the backbone of global economies.
Our journey is rooted in innovation, guided by deep empathy for customers, and driven by a commitment to excellence. With a legacy of trust and a future fueled by technology, we are shaping the way businesses manage accounting, inventory, compliance, and much more.
We believe in honouring our people, nurturing potential, creating fearlessly, and mastering our craft - all while staying true to our values. If you are looking to make a real impact, grow with purpose, and be part of something meaningful, you’ll find your place at Tally.
As we continue to grow, we are working towards a larger ambition - to become the technology backbone for global economic progress.
About Marketing
Marketing at Tally is a strategic, business-enabling function that fuels innovation, builds consistency, and strengthens our market presence. Guided by our core pillars of like, Customer Connect, Integrated Marketing Digital and Brand Marketing, we craft initiatives that resonate with our audiences and reinforce our brand promise. We focus on creating impactful initiatives across Branding, Customer Marketing, and Partner Marketing to ensure strong engagement, lasting value and drive business growth.
For us at Tally, brand marketing goes beyond visibility. It's about building trust, simplifying complexity, and championing businesses of all sizes. As India’s most loved business management software, Tally holds a unique position, one that blends deep legacy with contemporary relevance.
Role: Associate Manager - Digital Sales
Relevant Experience: 5 - 8 Years
Location: Bangalore
What You Will Own
You will drive sales productivity, operational excellence, and scalable growth by optimizing sales processes, managing CRM and sales technology platforms, and implementing automation initiatives. The role involves leveraging analytics, forecasting, capacity planning, and performance insights to enable data-driven decisions, while partnering with Sales Leadership and cross-functional teams to enhance sales effectiveness, operational efficiency, and business growth.
Where Your Expertise Meets Our Future
Sales Operations & Systems
- Own and optimize CRM, telephony, and sales technology platforms.
- Drive workflow automation and process improvements to enhance sales efficiency.
- Ensure data accuracy across CRM, marketing automation, call intelligence, and reporting systems.
- Manage lead routing, territory assignments, and speed-to-lead processes.
Strategic Planning & Analytics
- Develop dashboards, KPI scorecards, and reporting frameworks.
- Analyze pipeline performance, sales productivity, and operational bottlenecks.
- Support forecasting, capacity planning, and territory coverage strategies.
- Partner with Sales Leadership to drive growth and operational improvements.
Program & Process Management
- Design and implement scalable sales processes and governance frameworks.
- Lead cross-functional programs and strategic initiatives.
- Drive adoption of new systems, processes, and operational programs.
- Establish and monitor SLAs and operational standards.
Qualifications:
- Experience with CRM platforms (e.g., Salesforce, HubSpot).
- Strong analytical, reporting, and problem-solving skills.
- Experience leading cross-functional strategic initiatives.
- Ability to influence stakeholders through data-driven insights.
Preferred Skills:
- Experience in Inside Sales Operations.
- Exposure to telephony platforms and CRM technology ecosystems.
The Scope of Your Influence
- Own and enhance inside sales systems, processes, and operating models to drive efficiency and scalability.
- Manage lead allocation, routing, and capacity planning to ensure optimal resource utilization.
- Support inside sales strategy through analytics, forecasting, and performance insights.
- Govern lead lifecycle management, including unassigned queues, manually route exceptions, and audit response times to ensure inside sales desks meet their calling targets.
- Act as the primary support contact to resolve user access, reporting, or workflow issues of Salesforce/ SFDC for the inside sales team.
- Partner with business stakeholders and inside sales teams to implement new processes, operating models, and strategic initiatives across geographies and channels (example - setting up an onboarding desk in Kenya or onboarding a new technology partner for Inside Sales desks).
- Report impact of Inside sales to management in form of business reviews.
Note: Only shortlisted candidates will be contacted for further steps in the hiring process.
