Key Functional Areas:
•Revenue Optimization: Develop and implement revenue-enhancing strategies across all sales channels. Monitor sales performance metrics to ensure revenue goals are met or exceeded.
•Sales Process Automation: Lead the implementation of automation tools to streamline the sales process, reduce manual tasks, and improve efficiency. Automate key areas such as lead management, sales pipeline tracking, reporting, and customer communication.
•CRM & System Integration: Oversee the integration of CRM and other sales technologies, ensuring seamless data flow between systems. Work with IT and product teams to improve system capabilities.
•Forecasting and Reporting: Provide detailed revenue forecasts and real-time sales performance reports using automated systems. Analyze data to identify trends and opportunities for revenue growth.
•Collaborate with Sales Teams: Work closely with sales managers to ensure automation solutions align with sales strategies and operations. Provide training on new tools and processes to drive adoption.
•Lead Management and Nurturing: Use automation tools to improve lead qualification and nurturing, ensuring timely follow-ups and maximizing conversion rates.
•Market Analysis: Continuously monitor market trends and competitors to identify opportunities for revenue growth. Provide insights based on data analytics to improve sales strategies.
•Customer Journey Automation: Automate touchpoints in the customer lifecycle, enhancing the customer experience while reducing manual intervention. Implement personalized automated communication strategies.
•Target Setting: Collaborate with senior leadership and sales teams to define and set realistic, data-driven revenue and sales targets. Ensure targets are aligned with business objectives and communicated clearly across teams.
Skill Requirement:
•Technical Proficiency: Hands-on experience with CRM systems (e.g., Salesforce, HubSpot) and sales automation tools. Strong data analysis skills using Excel or BI tools.
•Automation Expertise: Experience in automating sales processes, including lead management, reporting, and customer communications. Knowledge of integration tools (e.g., API-based automations) is desirable.
•Leadership Skills: Ability to work cross-functionally with sales, marketing, IT, and operations teams to implement solutions.
•Analytical and Problem-Solving Skills: Strong capability to analyze complex data, identify trends, and provide actionable insights to improve revenue.
