Job Title: Chief Revenue Officer (CRO) / Sales Head
Location: Hybrid (includes Pan India travel as & when needed)
Reporting: Founder & CEO
About Us
Nurturing Green (a brand featured in Shark Tank India Season-4) is India’s leading gardening lifestyle brand, specializing in products that bring greenery into homes, offices, and everyday life. With a strong presence across retail, e-commerce & quick commerce channels, we aim to make gardening accessible, stylish, and sustainable for all.
With strong momentum across retail and online channels, we are now gearing up for the next phase of growth and seeking a visionary Chief Revenue Officer (CRO) to lead our revenue strategy across all channels.
Role Overview:
The Chief Revenue Officer (CRO) will be the growth engine of Nurturing Green, responsible for driving revenue across Retail, Corporate/B2B, Institutional, and Online Sales. Reporting directly to the Founder & CEO, this role will also spearhead new business opportunities such as General Trade and other strategic initiatives.
This role requires a strategic yet hands-on leader with proven success in scaling consumer brands and an entrepreneurial mindset to identify and execute new opportunities.
Role & Responsibilities:
Revenue & Strategy
- Own and deliver the company’s topline revenue and growth objectives.
- Build and execute a unified sales & BD strategy across all revenue streams.
- Identify, evaluate, and launch new revenue opportunities (GT, Franchisee/EBOs, institutional tie-ups, partnerships etc. ).
Retail & Modern Trade
- Lead and scale the Retail team (SIS, MBOs, modern trade).
- Ensure consistent sales growth, stock optimization, and customer experience excellence.
Corporate & Institutional Sales
- Oversee corporate/B2B and institutional sales vertical.
- Drive partnerships, gifting, and large-volume institutional opportunities.
Online Sales
- Provide leadership to the Online Sales Head (e-commerce, quick commerce, growth/ads).
- Drive performance, visibility, and revenue across online platforms.
Future Channels & Projects
- Build and scale General Trade distribution, Franchise models, and Exclusive Brand Outlets (EBOs).
- Lead feasibility studies, execution, and growth for new initiatives.
Leadership & Team Development
- Build, mentor, and inspire high-performing sales teams across channels.
- Establish KPIs, performance reviews, and incentive structures to drive accountability.
- Foster a culture of ownership, agility, and entrepreneurial spirit.
Ideal Candidate Profile
- 12–14 years of progressive experience in Sales/Business Development.
- Strong exposure to Retail, Corporate/B2B, and Online sales.
- Proven success in Consumer Goods / Lifestyle / FMCG / D2C brands.
- Track record of scaling revenues across multiple channels.
- Entrepreneurial mindset; prior startup or business-building experience preferred.
- Strong sales personality — ambitious, persuasive, resilient, and result-driven.
- Exceptional strategic thinking, negotiation, and execution skills.
- Thrives in a fast-paced, high-growth startup environment.
