Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.
Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.
Based in our Austin, TX Headquarters
The Lead Go-to-Market (GTM) Manager is responsible for the strategic planning, coordination, and flawless execution of product and feature launches. This highly collaborative role ensures that offerings are introduced to market in a way that drives adoption, supports revenue growth, and aligns with overall business strategy. You will personally have direct ownership over 1-2 key programs. This position will work closely with Product, Sales, Product Marketing, Client Marketing, Support, and Customer Success to deliver launch initiatives that are timely, impactful, and customer-focused.
What You'll Do
- Own the end-to-end GTM process for assigned product launches—from strategic planning through execution and continuous improvement.
- Collaborate closely with Engineering, Product, Product Marketing, B2B Marketing, Sales, Legal, Support, and Customer Success to drive alignment and launch readiness.
- Partner with Product Marketing to shape customer positioning, messaging, pricing strategies, and key differentiators.
- Oversee the development of impactful content and collateral (e.g., sales decks, product briefs, training materials) in partnership with Creative and Marketing teams.
- Build and manage detailed launch plans, outlining timelines, milestones, deliverables, and clearly defined roles and responsibilities in coordination with Program Management.
- Plan and manage pre-launch initiatives, including alpha/beta testing and customer advisory board engagements.
- Capture and synthesize early feedback to guide product refinements and fine-tune messaging ahead of broader rollout.
- Act as a hands-on partner to support Sales and Customer Success during initial onboarding and adoption phases.
- Ensure internal teams are thoroughly trained and equipped with the tools and resources needed to confidently support and sell new offerings.
- Drive readiness programs, including cross-functional training sessions, go-to-market documentation, and comprehensive FAQs.
- Develop and maintain high-impact sales enablement materials such as pitch scripts, objection-handling guides, and competitive battle cards.
- Collaborate with Sales Leadership to build structured learning paths and certifications, aligned with Challenger Sales methodology.
- Provide coaching and guidance to Customer Success and Support teams on onboarding best practices and client experience.
- Collect and incorporate Voice of Customer feedback into product roadmap and improvements.
- Lead retrospectives to gather post-launch feedback and identify opportunities for improvement.
- Track and analyze launch performance across key KPIs such as product adoption, revenue impact, and customer engagement.
- Implement GTM processes and playbooks for scalable, efficient, and impactful execution, developing and maintaining tools and templates for repeatable, high-quality outcomes.
- Act as the central hub for all launch-related communication, coordination, and progress tracking.
- Ensure consistent messaging and cohesive execution across internal teams, with shared visibility into success metrics and goals communicated up to senior leadership.
- 12+ years or relevant experience in product marketing, sales enablement, product management, program management, or relevant GTM roles—ideally in a tech or SaaS environment.
- Undergraduate degree in business, communications or other relevant studies.
- Proven track record managing cross-functional product launches of varying complexity and scale.
- Strong project management and organizational skills, with the ability to juggle multiple priorities.
- Excellent communication, collaboration, and stakeholder management skills.
- Strong product, UX design and user experience knowledge.
- Visual communication and presentation design ability (Google Slides).
- Experience in B2B or B2C software, marketplaces, or platform businesses.
- Familiarity with product development lifecycles and innovation methodologies.
- Background in sales enablement or marketing operations.
- Proficiency with tools such as Jira, Confluence, Slack & PPM Tools.
- MBA or advanced business-focused degree is a plus
How We Reward You:
We are committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:
- Inclusive and Competitive medical, Rx, dental, and vision coverage
- Family forming benefits
- 13 Paid holidays
- Flexible time off
- 8 hours of paid Volunteer Time off
- Immediate eligibility into Company 401(k) plan with 3.5% company match
- Tuition Reimbursement program for degreed and non-degreed programs
- 1:1 personalized Financial Planning Sessions
- Student Debt Retirement Savings Match program
- Free snacks and refreshments
Do the best work of your life at Realtor.com®
Here, you'll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you'll find your way home too. People are our foundation—the core that drives us passionately forward. At Realtor.com®, you'll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we'll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.
