1. Strategic Financial Planning & Leadership
· Define the company’s financial strategy in alignment with business goals, growth plans and market conditions.
· Advise the CEO/Founders on long-term financial planning, funding strategies and expansion feasibility.
2. Cash Flow, Budgeting & Forecasting
· Oversee cash flow, working capital and budget allocation across departments.
· Conduct revenue forecasts, margin analysis and scenario-based financial modeling.
3. Compliance, Audit & Risk Management
· Ensure compliance with statutory requirements (GST, TDS, Income Tax, ROC filings).
· Lead audits (statutory/internal), manage risk and maintain insurance coverage as needed.
· Investor Reporting & Stakeholder Communication
· Prepare MIS, P&L and cash flow statements for board/investor presentations.
· Track performance KPIs and align financial health with stakeholder expectations.
4. Marketplace & D2C Payment Oversight
· Monitor reconciliation processes across marketplaces (Amazon, Flipkart, etc.), D2C websites and payment gateways (Razorpay, PayU).
· Ensure timely settlements, claim tracking and dispute resolution.
5. Accounts Team Leadership
· Oversee Finance Managers, Accountants and teams handling sales-purchase entries, returns, taxes and claims.
· Build SOPs and ensure timely monthly closings, tax filings and audit preparations.
6. Cost Control & Profitability Optimization
· Analyze cost centers and drive optimization across warehousing, logistics, marketing spends and vendor terms.
· Benchmark against industry best practices to improve gross and net margins
