About Us
Smalt is the AI-first backoffice and growth engine empowering skilled tradespeople to become entrepreneurs. We help craftsmen launch and grow their own businesses by providing a digital backoffice - from company setup and registration to invoicing, documentation, and growth tools.
Since our founding in 2023, we’ve raised €12M from top global VCs (General Catalyst, Owl Ventures, noa & others) and built strong revenue traction (€4–5M) through our integrated service delivery business.
Now, we’re scaling our partnership model - and we’re seeking a Go-To-Market Lead (m/f/d) who will take ownership of helping our partner craft businesses (Handwerksbetriebe & Neugründungen) grow their top line. This role is crucial to the success of smalt’s business - only if our partners are successful themselves will smalt be able to growt its revenue share model. The role combines commercial strategy, marketing experimentation, and hands-on activation to make our partners successful. You will work at the intersection of operations, marketing, and technology - driving growth, testing playbooks, and shaping how Smalt empowers trades entrepreneurs to scale.
⭐️ Your Impact
As GTM Lead, you will:
- Accelerate partner growth: Work closely with new and existing craft partners to identify growth levers, design local activation campaigns, and drive top-line revenue.
- Run growth & marketing experiments: Design and test campaigns (digital & offline), set up and optimize websites, implement funnels, and measure performance.
- Create repeatable playbooks: Develop structured go-to-market templates and best practices that can be scaled across Smalt’s partner network.
- Conduct sales trainings: Train partners and their teams on customer acquisition, sales conversion, and retention.
- Make topline growth scalable: Work with the Product and Technology teams to identify opportunities to productize successful GTM approaches and automate growth processes.
✨ What Makes You a Great Fit
Ideal Background
- Experience at a top-tier consulting firm (McKinsey, BCG, Bain) or high-growth startup in go-to-market or sales enablement.
- Strong exposure to small business growth, franchise operations or field marketing.
- Passionate about empowering entrepreneurs and helping real businesses grow.
Experience & Skills:
- 1–2 years of full-time work experience in go-to-market, marketing, or sales OR leading consulting firm (MBB) - ideally in a B2C or SMB context
- Strong intrinsic motivation and excitement about designing and executing data-driven revenue-generating campaigns.
- Language: Fluent in German and English.
- Strong analytical mindset with the ability to measure and optimize performance.
- Hands-on with digital tools (e.g., Webflow, Notion, Google Sheets, Zapier, HubSpot) and willing to experiment to find what works.
Mindset & Working Style:
- Entrepreneurial & self-sufficient: Thrives in fast-moving, ambiguous environments and loves building from scratch.
- Data-driven: Makes decisions based on numbers and quick iterations.
- Curious about GTM tech: Excited about new growth tools, automation, and how technology can amplify marketing impact.
- Hands-on & supportive: Willing to work directly with partners, including local activations and field support.
☀️ Why You'll Love Working With Us
- Join a passionate, diverse and inclusive team shaping the future of skilled trades
- 30 vacation days
- Competitive compensation & VSOP
- Deutschlandticket or Urban Sports ClubMembership
- Exposure to the world’s leading investors such as General Catalyst, noa, owl Ventures & Heartfelt_
- Hybrid work setup (Berlin preferred)
- Regular team events and lunches
