We are seeking a Director/ VP Go-To-Market who will lead our revenue efforts by:
Building and orchestrating a recruiting/ acquisition engine for new craftsmen partners
Leading the marketing / GTM excellence center that helps our partner craft businesses (Handwerksbetriebe & Neugründungen) grow their top line and retain revenues through local GTM experiments, productization of lead-generation channels
This role is crucial to the success of smalt’s business and our goal of becoming a global champion. It is the first senior leadership role with a strong GTM/ Revenue focus. You will work with a team of 3-5 people across recruiting/ acquisition and the GTM excellence center. The role combines commercial strategy, marketing experimentation, and hands-on activation to make our partners successful. You will work at the intersection of operations, marketing, and technology — driving growth, testing playbooks, and shaping how Smalt empowers trades entrepreneurs to scale.
As Director / VP GTM, you will:
Accelerate partner growth & revenue retention: Work closely with new and existing craft partners to identify growth levers, design local activation campaigns, and drive top-line revenue.
Run growth & marketing experiments: Design and test campaigns (digital & offline), implement funnels, and measure performance.
Create repeatable playbooks: Develop structured go-to-market templates and best practices that can be scaled across Smalt’s partner network.
Make topline growth scalable: Work with the Product and Technology teams to identify opportunities to productize successful GTM approaches and automate growth processes.
Lead the recruiting/ acquisition and GTM-teams: Lead a team of 3-5 across partner acquisition/ recruiting as well as partner GTM/ revenue growth and retention.
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Ideal Background:
High-growth startup leadership experience in go-to-market or sales enablement.
Strong exposure to small business growth and field marketing.
Passionate about empowering entrepreneurs and helping real businesses grow.
Experience & Skills:
4–6 years of full-time work experience in go-to-market, marketing, digital marketing, revenue retention - in online and offline
Ideally, previous experience in the trades/crafts and ability to think both digital as well as offline revenue generation
Top-notch intrinsic motivation and excitement about designing and executing data-driven revenue-generating campaigns.
Strong analytical mindset with the ability to measure and optimize performance.
Hands-on with digital tools (e.g., Webflow, Notion, Google Sheets, Zapier, HubSpot) and willing to experiment to find what works.
Language: Fluent in German and English.
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Location: Berlin/ hybrid set-up possible
Mindset & Working Style:
Entrepreneurial & self-sufficient: Thrives in fast-moving, ambiguous environments and loves building from scratch.
Data-driven: Makes decisions based on numbers and quick iterations.
Affinity for GTM tech: Excited about new growth tools, automation, and how technology can amplify marketing impact.
Hands-on & supportive: Willing to work directly with partners, including local activations and field support.
- ️ Why You'll Love Working With Us:
Join the senior leadership team of a passionate, diverse and inclusive team shaping the future of skilled trades
30 vacation days
Competitive compensation & VSOP
Deutschlandticket or Urban Sports ClubMembership
Exposure to the world’s leading investors such as General Catalyst, noa, owl Ventures & Heartfelt_
Hybrid work setup (Berlin preferred)
Regular team events and lunches
Smalt is the AI-first backoffice and growth engine that empowers skilled tradespeople to become entrepreneurs.
We support craftsmen in starting and scaling their businesses by providing a digital backoffice – from setup, company registration & launch, to offer creation, invoicing, documentation, talent retention, and revenue growth tools.
Smalt is building the tech-first backbone to solve the labour productivity gap and create an abundance of craft entrepreneurs globally.
Since inception in 2023, we have raised €12M from leading venture capital firms including General Catalyst, Owl Ventures, noa, and others.
We’ve built strong revenue traction (€4–5M+) in our integrated service delivery business and are now rapidly expanding our partner network model.
