Company: Invespy
Location: Remote (India)
Job Type: Full-time
About the Role
Invespy is looking for a results-driven Go-To-Market (GTM) Specialist with a strong background in tech sales and marketing to help drive product launches, customer acquisition, and revenue growth. This role sits at the intersection of product, sales, and marketing and is critical to scaling our go-to-market strategy.
Key Responsibilities
- Develop and execute go-to-market strategies for new products and features
- Work closely with Sales, Product, and Leadership to align messaging and positioning
- Create sales enablement materials including pitch decks, case studies, and value propositions
- Analyze market trends, customer insights, and competitive landscape
- Support demand generation campaigns and funnel optimization
- Track GTM performance metrics and optimize based on results
Requirements
- 3+ years of experience in GTM, product marketing, growth marketing, or tech sales
- Proven experience working in B2B SaaS or technology-driven products
- Strong understanding of sales funnels, buyer personas, and conversion metrics
- Experience collaborating with sales teams and founders
- Excellent communication and storytelling skills
- Data-driven mindset with the ability to translate insights into action
Nice to Have
- Experience in startups or fast-paced tech environments
- Exposure to CRM tools, analytics platforms, and marketing automation tools
