Position Overview
A global B2B technology organization is seeking a Senior Director, Business Transformation to lead enterprise-wide system and process modernization initiatives that directly enable revenue growth.
This role will initially focus on go-to-market (GTM) systems, serving as the strategic owner of the sales systems roadmap and ensuring operational readiness for product commercialization. Over time, the position will expand to establish and scale a broader enterprise transformation and process excellence function in partnership with executive leadership.
The successful candidate will bridge Product Marketing, GTM Operations, Sales, Finance, and Business Applications to translate commercialization strategy into scalable systems, workflows, and governance models that drive measurable business impact.
Mandatory Requirements:
- 10+ years of experience in business transformation, revenue operations, GTM systems, or enterprise program leadership
- 5–7 years of hands-on experience working with Salesforce CRM in partnership with technical teams (implementation, optimization, or refactoring)
- Proven track record leading Salesforce-centric GTM transformations within B2B SaaS or enterprise technology environments
- Deep understanding of end-to-end go-to-market motions, product commercialization, and revenue enablement processes
- Demonstrated success managing large-scale, cross-functional initiatives with executive-level visibility
- Strong experience in vendor management, budget oversight, and executive communications
Key Responsibilities
GTM Systems Strategy & Transformation (Initial Focus)
- Own and execute the enterprise GTM systems roadmap, aligning technology investments with revenue growth objectives
- Lead complex transformation programs spanning sales execution, pricing and packaging enablement, product launches, and customer lifecycle management
- Partner with Product Marketing to convert commercialization strategies into scalable system requirements, governance frameworks, and operational workflows
- Ensure CRM and integrated platforms (e.g., billing, contract management, and related revenue systems) are optimized for scalability, user adoption, and measurable revenue impact
- Drive system enhancements that improve usability, reporting accuracy, and cross-functional alignment
Program Governance, Change & Delivery
- Oversee third-party vendors and internal program resources to ensure disciplined execution and value realization
- Establish robust governance structures, including milestone tracking, risk mitigation, dependency management, and executive reporting
- Identify program risks and scope challenges early, implementing mitigation strategies to maintain delivery timelines
- Lead structured change management efforts to support adoption and long-term sustainability
Cross-Functional Leadership & Commercial Enablement
- Partner with GTM Operations to ensure new offerings, pricing models, and sales motions are operationally enabled
- Collaborate with Sales Optimization teams to prioritize and design CRM and platform user experiences aligned with field needs
- Serve as a strategic advisor to Marketing and executive stakeholders to ensure seamless system enablement of product launches
- Facilitate alignment across Sales, Marketing, Product, Finance, and Systems to drive coordinated execution
Financial & Resource Oversight
- Manage transformation budgets, vendor contracts, and internal resource allocation
- Ensure investments are prioritized according to business objectives and deliver measurable outcomes
- Track ROI and value realization across transformation initiatives
Enterprise Transformation & Process Excellence (Future-State Focus)
- Design and scale a company-wide business transformation and process excellence capability
- Develop standardized methodologies, frameworks, and governance models for future initiatives
- Establish long-term operating structures to enable continuous improvement and operational scalability
Required Qualifications
- Extensive experience leading enterprise transformation initiatives within technology-driven organizations
- Advanced knowledge of Salesforce CRM architecture, governance, and optimization best practices
- Strong command of go-to-market system ecosystems, including revenue operations and customer lifecycle platforms
- Demonstrated ability to influence senior executives and drive consensus across diverse stakeholder groups
- Proven ability to manage multiple complex initiatives concurrently while maintaining strategic focus
Preferred Qualifications
- Experience with CPQ platforms (e.g., Salesforce CPQ or similar solutions)
- Background in subscription-based or recurring revenue business models
- Experience formalizing enterprise process excellence or transformation offices