In a multi-billion-dollar B2B distribution business, sales acceleration is more than a buzzword — it is a competitive advantage. The
Sales Operations Specialist is a mission-critical role built for high-performing professionals who blend strategic thinking, operational precision, and commercial insight. You will operate across the entire sales ecosystem — from Outside Sales and Technical Specialists to Business Development and Own Brand teams — ensuring every seller is empowered to move faster, win more, and serve customers better.
This is not your typical behind-the-scenes support role. You will be an initiative-taking, data-informed force for growth — connecting the dots across Sales, Marketing, Category Management, Customer Service, Accounts Receivable, and Analytics. Whether it is untangling complex workflows, removing barriers, or bringing smart strategies to life, you will be the go-to execution partner for keeping the pipeline moving and the team on point.
At Bunzl, we thrive on digital execution, customer-first thinking, and operational excellence. If you are enthusiastic about sales enablement, obsessed with problem-solving, and excited to see the tangible impact of your work on revenue and customer success – this is your opportunity to lead from the center.
Key Responsibilities
As a Sales Acceleration Partner, you will function as the strategic operations backbone for the sales team — ensuring deals move faster, data is actionable, and sellers stay focused on customers. Your work spans five core areas:
Sales Enablement & Deal Acceleration
You will fuel deal momentum through hands-on, tactical execution across the sales cycle
- Partner with selling teams to advance opportunities through the qualify to close selling process
- Review CRM pipeline data to understand stage, deal size, and strategic fit
- Join sales planning sessions to align on strategy, customer pain points, and key value drivers
- Contribute insights from market research, competitive intel, and customer data
- Request and manage product information, pricing exceptions, and vendor support
- Build cost models and compile pricing packages for internal review and approval
- Map customer journey touchpoints to spot friction, improve engagement, and drive conversion
- Create polished, purpose-built sales materials for internal and external use
Data Analysis & Customer Insights
You will turn raw data into actionable insights that support smarter selling:
- Analyze pipeline activity, and customer data to highlight risks and opportunities
- Create and maintain customer organizational charts to support strategic account planning.
- Develop dashboards, forecasts, and data summaries to provide stakeholders with clear, actionable data
- Leverage reporting tools including Microsoft Office Applications: Excel, Word, PowerPoint, Power BI, CRM - Dynamics, and automation platforms to support data-driven decision-making.
- Connect insights across platforms to support personalized selling approaches
- Submit new item usage and forecasts to the purchasing team
Operational Support & Workflow Optimization
You will take charge of optimizing operational processes, ensuring deals stay on track and progress efficiently:
- Partner with Category and Supply Chain teams to source SKUs or initiate new item creation
- Coordinate product sample requests and vendor bill-backs to manage costs and meet delivery timelines
- Prepare pricing review packages and manage formal pricing submissions
- Support Accounts Receivable by collecting missing customer information during New Customer setup and facilitating timely resolution of outstanding issues
- Ensure part and price file accuracy to support quoting and order integrity
- Track requests through completion and eliminate ambiguity in workflows
- Identify inefficiencies and implement solutions to streamline execution
Administrative & Commercial Support
You will ensure sales teams stay organized, compliant, and focused:
- Draft and review pricing agreements, contracts, and other commercial documents
- Monitor open requests and deadlines, following up to ensure completion and accountability
- Maintain organized, centralized records of customer interactions, agreements, and sales documentation
- Establish customer rebate based on trade agreements in the system
- Track and manage contract lifecycles — from initial request to execution and renewal
- Ensure all documentation complies with internal policies, customer requirements, and audit standards
- Prepare executive-ready summaries, approval decks, or sign-off packages to support deal closure
Cross-Functional & Customer Collaboration
You will serve as a communication bridge and problem-solver across teams and with customers:
- Function as a key liaison between Sales, Marketing, Product, Customer Service, Accounts Receivable, Category Management, and Data teams.
- Facilitate smooth internal handoffs and customer deliverables
- Proactively step in to clarify requirements, resolve blockers, and preserve customer confidence
- Escalate friction points and co-lead efforts to improve tools, processes, and execution
Qualifications
- Diploma or degree in Business Administration, Sales, Marketing, or a related field.
- Minimum 3 years in a sales operations, sales enablement, or business analysis role, preferably within a B2B environment. Experience in a distribution environment an asset.
- Experience with Microsoft Office Applications: Excel, Word, PowerPoint, Power BI, CRM - Dynamics, and automation platforms are highly valued.
- You see how tactical work connects to long-term business goals.
- You are comfortable diving into data to uncover actionable insights.
- Adapt your message to your audience — from field reps to senior leadership.
- Approach complexity with curiosity and calm.
- Ensure accuracy and follow-through in fast-paced, high-stakes work.
- Prioritize value — for internal partners and external clients alike.
- Build trust and make your teammates better through partnership
Performance Metrics
Success in this role is measured by your ability to drive speed, clarity, and confidence across the sales process
Deal Velocity – Reducing time from opportunity creation to close
Sales Support Effectiveness – Fast, accurate quote turnaround and internal stakeholder satisfaction
Customer Impact – Positive feedback from customers and improved engagement outcomes
Operational Excellence - Improved pipeline data quality, workflow efficiency, and process adoption
Enablement ROI – Increased usage and effectiveness of tools, templates, and sales assets
Bunzl Canada Inc. (bunzlcanada.ca) provides the food and retail packaging, cleaning and hygiene products and equipment, safety and industrial supplies which keep over 58,000 Canadian businesses running optimally, every day. We bring our customers the advantage of global sourcing, product innovation and national scale combined with responsive local service and deep category expertise. Bunzl Canada is a certified
Great Place to Work®. We are committed to creating an inclusive, equitable and positive working environment for all employees so that they experience a strong sense of belonging, while developing individually and professionally. Bunzl Canada is an operating company of Bunzl plc (BNZL.L), a FTSE100 company listed on the London Stock Exchange. With 27,000 employees in over 30 countries, our global presence spans the Americas, Europe, Asia Pacific, and the UK and Ireland. At Bunzl, you’ll find
Unlimited Potential… Your Career - - Our Future!
Bunzl Canada has a tradition of commitment to equal employment opportunity. It is our established policy to attract and retain the best qualified people without regard to race, colour, religion, national origin, sex/gender (including pregnancy), sexual orientation, age, disability or veteran status as provided by law.
