Fractional CFO

BAM Ventures • Full-time • Beverly Hills, CA, US • 3w ago

Shani Darden

Accounting & Finance

Beverly Hills, CA, USA

Posted on Jul 23, 2026

Apply now

About Shani Darden Skin Care

Founded by celebrity esthetician Shani Darden, Shani Darden Skin Care is a luxury skincare brand known for high-performance, science-backed formulas inspired by over 20 years of clinical expertise. Available through Sephora, Nordstrom, and Violet Grey, we're entering an exciting phase of growth and are looking for a strategic financial leader to help scale the business.

Position Overview

We are seeking an experienced Fractional Chief Financial Officer (CFO) to serve as a strategic partner to our founder and leadership team. This role will oversee financial strategy, forecasting, cash flow management, and operational planning while helping build the financial infrastructure needed to support sustainable growth.

The ideal candidate has experience working with founder-led consumer brands, understands the unique challenges of beauty and omnichannel retail, and can balance strategic thinking with hands-on execution.

Responsibilities

Lead annual budgeting, long-range planning, and rolling financial forecasts
Manage cash flow forecasting and working capital to support business growth
Develop financial models for product launches, inventory planning, and growth initiatives
Analyze profitability across DTC, Sephora, Amazon, international, and wholesale channels
Monitor key financial KPIs including gross margin, contribution margin, inventory turns, and customer acquisition efficiency
Partner with operations to optimize inventory purchasing and demand planning
Oversee accounting and month-end close processes to ensure timely, accurate financial reporting
Prepare monthly financial reporting packages and executive dashboards
Support fundraising efforts, investor reporting, and board presentations
Evaluate financing opportunities and capital allocation strategies
Identify opportunities to improve operational efficiency and profitability
Establish scalable financial processes, controls, and reporting systems
Partner closely with marketing and ecommerce teams to evaluate return on investment across customer acquisition, retention, and product launches

Qualifications

10+ years of finance and accounting experience, including CFO or senior finance leadership roles
Experience with consumer packaged goods (CPG), beauty, skincare, wellness, or luxury consumer brands
Strong understanding of ecommerce, wholesale, omnichannel retail, and inventory-based businesses
Experience with financial modeling, forecasting, and cash flow management
Experience with QuickBooks, NetSuite, or similar ERP/accounting platforms
Strong analytical and communication skills with the ability to translate financial data into strategic business recommendations
Comfortable operating in a fast-paced, entrepreneurial environment

Preferred Qualifications

Beauty or skincare industry experience
Experience working with Sephora, Ulta, Amazon, or specialty retail channels
DTC and ecommerce expertise
Experience supporting founder-led businesses through periods of rapid growth
Familiarity with inventory planning, demand forecasting, and supply chain finance

Engagement

Fractional / Contract
Approximately 20 hours per week (flexible based on business needs)
Remote, with periodic meetings as needed

Apply now

See more open positions at Shani Darden

Responsibilities

Lead annual budgeting, long-range planning, and rolling financial forecasts
Manage cash flow forecasting and working capital to support business growth
Develop financial models for product launches, inventory planning, and growth initiatives
Analyze profitability across DTC, Sephora, Amazon, international, and wholesale channels
Monitor key financial KPIs including gross margin, contribution margin, inventory turns, and customer acquisition efficiency
Partner with operations to optimize inventory purchasing and demand planning
Oversee accounting and month-end close processes to ensure timely, accurate financial reporting
Prepare monthly financial reporting packages and executive dashboards
Support fundraising efforts, investor reporting, and board presentations
Evaluate financing opportunities and capital allocation strategies
Identify opportunities to improve operational efficiency and profitability
Establish scalable financial processes, controls, and reporting systems
Partner closely with marketing and ecommerce teams to evaluate return on investment across customer acquisition, retention, and product launches

Qualifications

10+ years of finance and accounting experience, including CFO or senior finance leadership roles
Experience with consumer packaged goods (CPG), beauty, skincare, wellness, or luxury consumer brands
Strong understanding of ecommerce, wholesale, omnichannel retail, and inventory-based businesses
Experience with financial modeling, forecasting, and cash flow management
Experience with QuickBooks, NetSuite, or similar ERP/accounting platforms
Strong analytical and communication skills with the ability to translate financial data into strategic business recommendations
Comfortable operating in a fast-paced, entrepreneurial environment

Preferred Qualifications

Beauty or skincare industry experience
Experience working with Sephora, Ulta, Amazon, or specialty retail channels
DTC and ecommerce expertise
Experience supporting founder-led businesses through periods of rapid growth
Familiarity with inventory planning, demand forecasting, and supply chain finance

Engagement