Position: Senior Manager, Marketing & Sales Operations
Reports to: Director of Global Marketing
Department: Sales & Marketing
Overview
Aitech Systems is seeking a highly capable Senior Manager of Marketing & Sales Operations Manager who thrives at the intersection of marketing systems, sales processes, and go-to-market (GTM) execution. This hybrid role will lead marketing automation, the growth of our tech stack, the maturity of our indirect/direct sales funnel, and data integrity.
Responsibilities
Marketing Operations & Automation
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Lead marketing operations initiatives, including email marketing, nurture, automation, and lead scoring.
- Report and influence KPIs including demand generation, pipeline impact, and ROI.
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Own the marketing technology stack (Salesforce, Pardot, ABM, analytics, attribution, enrichment, etc.), ensuring seamless integration with sales systems.
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Champion marketing and sales performance by building dashboards to improve customer service and surface insights to empower decision making.
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Evaluate and implement new funnel processes that increase efficiency, customer insights, and improve cross-team collaboration.
Integrated Marketing
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Support marketing teams to design and execute global integrated marketing programs ensuring consistency
- Measure and report on campaign performance, tracking awareness, engagement, demand generation, and pipeline impact by company, persona, and region.
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Align campaign execution with customer communications, product launches, trade shows, PR, and digital demand programs.
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Plan and execute local trade shows in India, coordinating with sales and product teams to ensure brand consistency, lead capture, and measurable ROI.
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Support the execution of transactional communications (e.g., automated confirmations, system notifications, customer updates) to ensure compliance and seamless customer experience across regions.
Sales Operations & GTM Strategy
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Analyze and provide insights around pipeline health, sales productivity, processes, and revenue trends that improve win rates and help us scale.
- Own lead management and opportunity lifecycle processes to ensure a seamless marketing-to-sales handoff.
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Lead forecasting processes across teams and regions to drive accuracy, accountability, and confidence in pipeline visibility.
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Build and maintain dashboards and reporting frameworks that provide real-time visibility into bookings, pipeline, and performance against targets.
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Ensure sales teams have the tools, training, and resources needed to succeed by partnering closely with Sales Enablement and cross-functional teams.
Qualifications
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10+ years in marketing operations, sales/revenue operations in B2B environments.
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Deep expertise in CRM platforms (Salesforce or equivalent), including admin-level
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Proven track record of leading marketing operations strategy and execution in B2B, preferably in technology or aerospace/defense industries.
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Demonstrated expertise in marketing automation platforms (Marketo, HubSpot, Eloqua, Pardot, or equivalent).
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Experience with lead scoring, funnel management, and attribution models.
Preferred Additional Skills
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Experience working in global, matrixed organizations.
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Familiarity with revenue forecasting and pipeline analytics.
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Experience with vendor management and contract negotiation skills.
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Strong project management skills with the ability to drive cross-functional change.
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Excellent communication, leadership, and stakeholder management abilities.
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Experience building and leading a global team is preferred.
