About Xiaomi EV
Xiaomi EV is a core strategic business of the Xiaomi Group. Officially launched in 2024, Xiaomi EV is centered on the “Human × Car × Home” all-scenario ecosystem strategy. We are committed to building technologically advanced, intelligently connected, and high-quality electric vehicles.
Our track record speaks for itself:
- Market Leadership: The Xiaomi SU7 exceeded 300,000 deliveries within 15 months, and the the high-performance SUV Xiaomi YU7 secured over 200,000 pre-orders with deposits within just 3 minutes of its unveiling.
- Performance Excellence: The Xiaomi SU7 Ultra set a new Nürburgring production EV lap record (7:04.957), proving our engineering prowess on the world's most demanding tracks.
- Growth Engine: In Q2 2025, Xiaomi EV emerged as a key growth engine for the Group, working alongside our smartphone and AIoT sectors (connecting nearly 1 billion devices) to fully realize a seamless smart lifestyle.
Our Global Vision
Xiaomi EV’s overseas business is advancing steadily, with global market deployment scheduled for 2027, starting with Europe.
To ensure a successful launch, we have established Overseas R&D Centers and dedicated oversea preparation teams. We are currently focusing on:
- Cutting-edge technological innovation and localization.
- Establishing premium sales, delivery and customer service standards.
We are looking for pioneers with an international perspective to help us lay the foundation for Xiaomi EV’s success gloabally
The Role
In this position, you will be a key member of the European "Preparation Group." You will bridge the gap between our core technology in China and the specific requirements of the Europe automotive market.
Responsibilities
- Full Lifecycle Management: Responsible for the end-to-end orchestration of vehicle lifecycles. Lead cross-functional project teams—encompassing Marketing, Retail, and Delivery—to achieve closed-loop management across goal setting, strategic planning, and execution tracking.
- Market Intelligence & Launch Planning: Demonstrate rapid learning and acute perception of the Smart EV industry. Leverage expertise in automotive marketing and sales to identify risks and opportunities through data analysis and competitor tracking. Formulate short-term and long-term strategies and define vehicle launch plans.
- Lifecycle Commercial Operations: Manage product lifecycle operations by developing and implementing strategies for Launch, Sustainment, and EOL (End of Life) phases to ensure the commercial success of the entire product line.
- Project Management & Coordination: Manage project resources and effectively drive cross-functional collaboration at the corporate level. Ensure on-time and high-quality delivery of all project milestones, including communication assets, product experience, vehicle resources, and budget allocation, while optimizing team synergy and efficiency.
Requirements
Extensive knowledge of the European automotive market is essential.
- 8+ years of experience in Sales, Marketing, or related roles. Proven track record in new product launches, product management, and Go-To-Market (GTM) project leadership. Deep understanding of industry trends, branding, channels, competitive landscapes, and user personas.
- Hands-on experience with IPMS (Integrated Product Marketing & Sales) processes; mastery of Product Lifecycle Management (PLM) and 4P Marketing theory.
- Strong passion for the Smart EV industry, with the ability to capture and analyze market dynamics, competitive positioning, and consumer insights.
- Excellent data analysis and processing skills, supported by logical and systemic thinking.
- Outstanding interpersonal and communication skills with a high level of empathy and understanding of others.
- Highly self-motivated with strong professional resilience.
- Experience in Consumer Electronics or Automotive product launches, marketing, or retail operations is highly preferred.
Who You Are
- Global Mindset: Experience working in cross-cultural environments, ideally within the Automotive, Tech, or EV sectors.
- Professional Excellence: A track record of success in the German and Europe market, understanding local consumer behavior and industry standards.
- Entrepreneurial Spirit: Comfortable with the "start-up" phase of an overseas expansion while backed by a Fortune Global 500 company.
- Innovation Driven: Passionate about smart mobility and the future of integrated AIoT ecosystems.
Why Join Us?
- Impact: Be part of a historic milestone as Chinese intelligent vehicles go global.
- Innovation: Work with a team that holds an "Engineer Mindset" and values "Co-creation & Consensus."
- Growth: Massive career potential as we scale from a preparation team to a full market presence.
