Founding GTM Strategist
Location: San Francisco, CA (Hybrid or Remote Considered)
Stage: Series B
Reports to: CEO / Head of Revenue
Compensation: $120,000–$150,000 Base | $240,000–$300,000 OTE + Equity
What You'll Do
- Own early-stage go-to-market strategy across outbound, inbound, and founder-led sales.
- Build and run pipeline generation experiments to identify scalable acquisition channels.
- Define ICP, segmentation, and positioning based on real market feedback.
- Design and implement repeatable outbound motions (messaging, sequencing, targeting).
- Partner with founders to shape pricing, packaging, and monetization strategy.
- Analyze funnel performance and improve conversion across all stages of the customer journey.
- Work closely with Product and Marketing to align roadmap with customer demand.
- Build foundational GTM systems including CRM structure, reporting, and forecasting.
- Identify what works, double down on it, and kill what doesn’t—fast.
What We're Looking For
- 3–7 years of experience in B2B SaaS, growth, or revenue roles.
- Strong understanding of early-stage go-to-market building (Seed to Series B experience strongly preferred).
- Proven ability to generate pipeline or influence revenue growth.
- Analytical mindset with strong experimentation and iteration skills.
- Comfortable operating in ambiguity with minimal structure.
- Strong written and verbal communication skills.
- Ability to work directly with founders in a high-ownership environment.
- Familiarity with modern GTM tools (HubSpot, Salesforce, Apollo, Outreach, Gong, etc.).
Nice to Have
- Experience as a first or early GTM hire.
- Background in growth, revenue operations, sales, or product marketing.
- Exposure to PLG, sales-led, or hybrid GTM motions.
- Experience in technical categories (AI, infra, dev tools, cybersecurity, data).
- Strong systems thinking and ability to build scalable processes from scratch.
What Success Looks Like
- Clear, repeatable ICP and positioning that improves conversion rates.
- Scalable outbound and inbound motions identified and operationalized.
- Predictable pipeline generation driven by defined GTM channels.
- Strong alignment between product, marketing, and revenue teams.
- Foundational GTM infrastructure built for future hiring and scale.
Compensation & Benefits
- $120,000–$150,000 base
- $240,000–$300,000 OTE
- Meaningful early equity ownership
- Medical, dental, and vision coverage
- Flexible PTO
- Hybrid in San Francisco, with remote considered
- Opportunity to define the entire go-to-market motion from zero to one
