Key Responsibilities
1. Business Analysis & Management Reporting
- Analyse business performance across revenue, profitability, categories, SKUs and sales channels.
- Work with Finance and Operations to consolidate data and develop meaningful management dashboards.
- Track key business metrics, identify trends and investigate deviations from targets.
- Analyse product-level and channel-level economics, including margins, advertising costs, inventory and working capital.
- Prepare structured business reviews, financial analyses and decision-support reports for the founder.
- Translate data into actionable insights and recommendations rather than simply compiling reports.
2. Strategic Planning & Business Problem-Solving
- Work with the founder on business planning, growth initiatives, market opportunities and expansion strategies.
- Conduct research and analysis on new categories, distribution channels, competitors and potential partnerships.
- Evaluate business cases for new initiatives, including revenue potential, costs, investment requirements and expected returns.
- Support annual and quarterly planning, budgeting and performance reviews.
- Develop structured recommendations for business problems and support the founder in evaluating alternative courses of action.
3. Cross-functional Execution & Accountability
- Track key priorities and initiatives across Finance, E-commerce, Operations, Marketing and Sales.
- Coordinate with functional owners to monitor progress against agreed timelines and deliverables.
- Identify bottlenecks, unresolved issues and dependencies that require management attention.
- Prepare agendas, action trackers and follow-up reports for key business reviews.
- Ensure important decisions translate into clear action plans with accountable owners and deadlines.
- Escalate delays, risks and deviations to the founder with relevant context and proposed solutions.
4. Financial Analysis & Fundraising Support
- Support the preparation and analysis of budgets, forecasts, cash flows and business performance reports.
- Assist in evaluating unit economics, contribution margins, customer acquisition costs and other relevant business metrics.
- Support fundraising activities through preparation of investor materials, financial analyses, data-room coordination and investor updates.
- Assist with valuation analysis, financial modelling and business-plan preparation.
- Coordinate with Finance and external advisers to gather accurate information for investor discussions and strategic decisions.
5. Special Projects & New Initiatives
- Take ownership of selected projects assigned by the founder, from problem definition through implementation.
- Support the evaluation and launch of new categories, products, channels and business initiatives.
- Work with internal teams and external partners to drive projects to completion.
- Identify opportunities to improve processes, reduce costs and enhance organisational productivity.
- Undertake research, analysis and execution of time-sensitive business priorities.
6. Business Intelligence & Process Improvement
- Help establish a reliable and consistent reporting framework across the organisation.
- Identify gaps in business data, reporting processes and performance tracking.
- Work with Finance and Operations to improve data accuracy, consistency and availability.
- Develop standard templates for business reviews, project tracking and management reporting.
- Help the founder distinguish between issues requiring strategic intervention and those that can be resolved by functional owners.
