Role
Manager – Platform Analytics & GTM Operations
Job Level / Designation
Band M2 - AGM
Function / Department
Digital | Digital Content
Location
Corporate Office, Mumbai
Context for the new role
One of the strategic focus for VIL is to grow its OTT aggregator business under Digital Partnerships portfolio.
This role within the Vi Movies & TV team, includes:
- Business analytics and monitoring with daily dashboards
- Funnel monitoring across organic and paid digital promotions
- Mapping potential business growth opportunities
- Effective management of finance reporting and GTM operations
Job purpose
Influence key business decisions via data analytics. Drive revenue with effective GTM operations.
Key Result Areas/Accountabilities
- Timely monitoring and reporting of business performance
- Business analytics across platform and marketing to drive action
- Revenue growth driven via effective GTM operations
Key Performance Indicators
- Business growth Reveneu
- ROI on Marketing via optimization of funnels across internal and paid media
Core Competencies, Knowledge, Experience
Data analysis expertise, Operations Expertise, Team Work, Persuasive, Industry/market knowledge, Nimble, Broad Perspective, Motivated self-starter who thrives in unstructured environments
Adequate experience in Data analysis, Martech tools, Marketing operations for digital first products.
Must have technical / professional qualifications
- MBA from a reputed institution
- Advanced excel proficiency
- Martech tools expert (CT, Adobe, Appsflyer)
- Marketing operations exposure
- Content enthusiast
Years of Experience
5- 7 years of experience
Industries to look from
FMCG, e-commerce, digital start-ups, VCs, Media
Team Size
Individual contributor
Business Size
INR 500cr + GMV
