Experience: 5-7 Years
Employment Type: Full Time
Location: Noida
We are looking for a GTM Engineer to build and scale our outbound engine. This role goes beyond campaign execution — you will design, automate, and optimize end-to-end outbound systems that consistently generate qualified pipeline.
You will work at the intersection of sales, marketing, and data, owning how we identify prospects, trigger outreach, and convert engagement into meetings and revenue.
Role & Responsibilities
Key Responsibilities
- Build Outbound Systems (Not Just Campaigns)
- Design and manage end-to-end outbound workflows: data sourcing → enrichment → sequencing → CRM → tracking
- Integrate and automate tools (Apollo, HubSpot, Lemlist, etc.) to create scalable outbound infrastructure
- Ensure clean data flow and minimal manual intervention across systems
- Signal-Based Prospecting
- Identify and operationalize buying signals (e.g., hiring trends, funding, tech stack changes, intent data)
- Continuously refine ICP, target accounts, and segmentation logic based on performance insights
- Build and maintain high-quality, dynamic prospect lists
- Outbound Execution & Experimentation
- Create and optimize high-conversion outbound sequences (email, LinkedIn, etc.)
- Run A/B tests across messaging, targeting, and channels
- Continuously improve reply rates, meeting conversion, and pipeline quality
- Pipeline Ownership & Analytics
- Own key outcomes: meetings booked, pipeline generated, and conversion rates
- Track and analyze campaign performance across the funnel
- Build feedback loops between outbound efforts and sales outcomes
- Collaboration
- Work closely with sales and leadership to align outbound strategy with revenue goals
- Translate sales insights into improved targeting, messaging, and workflows
Requirements
- 5–7 years of experience in outbound, growth, sales ops, or GTM roles (B2B / SaaS / IT services preferred)
- Strong hands-on experience with outbound and automation tools such as:
- Apollo, HubSpot, Lemlist, Clay, Mailchimp, or similar
- Proven ability to build and scale outbound workflows, not just execute campaigns
- Strong understanding of modern outbound (personalization, signal-based outreach, multi-channel sequencing)
- Data-driven mindset with experience tracking and optimizing funnel metrics
- Excellent written communication skills for B2B messaging
Good to Have
- Experience with no-code/low-code automation tools (e.g., Zapier, Make)
- Exposure to data enrichment, web scraping, or API-based workflows
- Experience in early-stage startups or building outbound engines from scratch
- Familiarity with tools like LinkedIn Sales Navigator, Semrush, or intent data platforms
What Success Looks Like
- Consistent generation of high-quality pipeline from outbound
- Scalable outbound systems with minimal manual effort
- Continuous improvement in reply rates, meeting conversion, and deal velocity
