WE TAKE YOU ABOVE BEYOND
Take your passion to the next level and work alongside other masters of their craft to build a fulfilling and rewarding career at Marina Bay Sands.
Job Summary
This role plays an essential role in growing our business through patron engagements, collaboration and sharing best practices with the Strategy and Sales team. The role will collect data via both patron engagements and analytics, analyze them, and support the business with actionable insights. As the Customer Intelligence Specialist, you will lead the customer analytics practice for the department to predict customers’ behaviour and ways to increase customer loyalty, by building and maintaining data models, testing, segmentation and targeting methodologies.
Job Responsibilities
- Deliver customer insights from patron engagements, their behavioural, transactional, psychographic, and demographic data to understand customer behaviour and anticipate customer needs.
- Improve and champion current process and analyses to drive predictive analytics, segmentation, product recommendations and targeted strategy.
- Support the build and maintenance of customer analytics / data science practice.
- Partner with other departments as a subject matter expert for MD department’s data structure, tools, processes, key metrics and analytics methodologies
- Build a business-oriented, comprehensive, accurate reporting system / analysis to monitor the performance of the business and to discover potential business opportunities.
- Using a mixed methodology approach, gather and analyze data from all available channels and across all touchpoints throughout the customer journey to help business leaders to unveil opportunities to enhance customers’ experiences.
- Perform ad-hoc analysis to understand certain business cases and challenges, providing conclusions and advice based on data analysis.
- Challenge the status quo and consistently identify areas for improvement, diagnose issues and working to resolve them.
- Assist with reports and other ad hoc duties as and when necessary.
Job Requirements
Education & Certification
- Degree in Computer Science / Information Technology / Statistics / Business Management or related field preferred
Experience
- At least 5 years in Data Analytics and Business Intelligence.
- 2 years of experience in the Casino Gaming industry preferred.
Other Prerequisites
- Solid analytical skills and knowledge of Microsoft Excel, Microsoft PowerPoint, SQL and BI tools (e.g. Tableau)
- Experience manipulating data and developing predictive models using R, Python and/or associated packages.
- Able to communicate effectively with both English and Mandarin speaking guests.
- Proven ability and experience analyzing customer data for actionable business insight.
- Ability to grasp new concepts quickly, equip with critical thinking skills and strong business acumen.
- Skilled at turning complex analysis into simple conclusions and recommendations for senior leadership.
- Effective communication skills that include excellent written, oral, and presentation abilities
- Ability to prioritize and work on multiple projects in a deadline-driven environment.
- Team player with strong interpersonal skills and ability to work independently.
Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.
