Marketing Manager, Mid-Market GTM (B2B SaaS)

Procom • Contract • Toronto, Ontario, Canada • 2d ago

Marketing Manager, Mid-Market GTM (B2B SaaS):
On behalf of our Professional Services client, Procom is searching for a Marketing Manager, Mid-Market GTM (B2B SaaS) for a 15 month contract role. This position is a hybrid position with 2 days onsite at our client’s Toronto office.

Marketing Manager, Mid-Market GTM (B2B SaaS) - Job Description:
The Marketing Manager will lead multi-channel go-to-market (GTM) programs targeting mid-market prospects. The role involves collaborating with channel teams to develop marketing initiatives and managing lead nurture programs to generate qualified sales leads.

Marketing Manager, Mid-Market GTM (B2B SaaS) - Responsibilities:

Manage and execute multi-channel GTM programs that attract, engage, and convert emerging mid-market prospects.
Partner with channel teams (web, performance, and integrated marketing) to develop and execute inbound and outbound marketing initiatives aligned to business growth goals.
Manage and optimize lead nurture programs to generate qualified leads for the sales team. Measure campaign performance and continuously refine programs for improved ROI and pipeline contribution.
Develop customer-facing materials, case studies, and enablement tools that help sales teams tell compelling product stories and close deals faster.
Collaborate closely with the Principal Marketing Manager and the sales organization to align on target segments, pipeline goals, and forecasting.
Partner with key internal stakeholders to design and pilot new outbound motions that build awareness, create engagement, and accelerate sales cycles within key accounts and industries.

Marketing Manager, Mid-Market GTM (B2B SaaS) - Mandatory Skills:

Campaign management skills: achieve business results managing multiple projects, driving campaign segmentation and targeting, leveraging test design and measurement best practices, managing channel mix for maximum impact.
Relationship management skills: ability to influence great work and partnerships with internal/external partners with ongoing thoughtful and actionable work input.
Extensive and applied knowledge of GTM best practices: planning, measurement, messaging, channels.
Analytical and data-driven; proficient with self-service data tools and can define measuring requirements, analyze data for key insight and apply optimizations.
Highly organized, proactive, and comfortable managing multiple initiatives in a fast-paced, matrixed environment.

Marketing Manager, Mid-Market GTM (B2B SaaS) – Nice-to-Have Skills:

Post-secondary education in a relevant field.
Minimum 5 years B2B marketing communications experience.
Experience with Account Based Marketing an asset.
Marketing experience in SaaS, Telco, Financial Services an asset.

Marketing Manager, Mid-Market GTM (B2B SaaS) – Assignment Length:
This is a 15 month contract position.

Marketing Manager, Mid-Market GTM (B2B SaaS) - Start Date:
ASAP.

Marketing Manager, Mid-Market GTM (B2B SaaS) - Assignment Location:
Toronto, Ontario, Canada. This is a hybrid role with 2 days onsite at the Toronto office.