Role: Chief Revenue Officer
Reports to: CEO
Location: Remote working (UK based)
We are currently a remote-first organisation, but hybrid working may be an option we move to in the future.
Salary: £130 - £150k per annum, depending on experience. Plus equity, benefits and performance related bonus
Hours: Full-Time, permanent
About This Role
This is Vestd's first Chief Revenue Officer — a pivotal leadership role responsible for shaping and scaling the company's entire revenue engine. You'll lead Marketing, Sales, Partnerships, Customer Success, and Revenue Operations as a single, integrated function, working in close partnership with the CEO and Business Unit leaders to deliver sustainable, predictable ARR growth.
We're not looking for someone to optimise what's already running smoothly. We need a commercial leader who can diagnose where growth is constrained, identifying the highest-leverage opportunities, and building the systems, processes, and accountability required to translate strategy into measurable outcomes.
You will own commercial strategy end-to-end, from go-to-market design through to execution and optimisation. This includes establishing clear revenue operating standards across Business Units, embedding a high-performance culture, and ensuring consistent, data-driven decision making. In return, we expect someone who brings clarity to ambiguity, makes decisions they can defend, and is comfortable being challenged.
Success in this role will be driven by a deep understanding of our target customers, our product-market fit, and the dynamics of scaling a business at our stage. You will leverage modern tools, technologies, and revenue infrastructure to drive effective messaging, create meaningful market engagement, and unlock new growth channels — while elevating performance across a range of customer types and deal sizes.
You will operate with a high degree of autonomy and accountability, making decisions with conviction, aligning stakeholders, and leading from the front in a fast-moving, evolving environment.
Who are Vestd?
Vestd is the UK's leading equity management platform. For over a decade, we've helped companies set up share schemes (EMI, CSOP, Growth Shares), manage cap tables, run HMRC valuations, and handle fundraising — all in one place.
We're FCA-authorised, ISO 27001 and B Corp certified. We're profitable, remote-first with around 100 employees, and a strong balance sheet.
We recently expanded into the Indian market through acquisition, which has been an exciting area of development for Vestd.
Our customers consistently rate us excellent for support — individual team members are called out by name in reviews. Our founder, Ifty Nasir, hosts the FounderMetrics podcast and is a respected voice in the UK startup ecosystem.
If you'd like to learn more about Vestd, check out this short video from our founder, Ifty.
Equality, diversity and inclusion (EDI) at Vestd
At Vestd, we prioritise equality, diversity, and inclusion, so we write about it here rather than at the end of the job advertisement. We're committed to building a respectful, inclusive, and diverse team. Trust is one of our core values; with that comes a commitment to fairness and transparency. We want to be open about our EDI efforts.
Research shows that while men are likely to apply when they meet 60% of a job's requirements, women and individuals from underrepresented groups often apply only when they meet every criterion.
We understand the value of transferable skills and the unique perspectives that diversity brings. That's why we encourage applications from candidates with unique strengths and experiences.
If you need any adjustments or support with your application, please let us know in your application or throughout the process.
Requirements
The primary areas of ownership for this role
Revenue strategy and performance
- Own value delivery from the full GTM tech stack (CRM, marketing automation, analytics)
- Ensure data integrity across CRM, billing, product usage and analytics
- Ensure teams are trained to use the systems properly and consistently
- Own the company-wide revenue plan: ARR, MRR, pipeline health, net retention, and churn. Ensure BU-level plans are coherent, comparable, and executable
- Design and own target-setting frameworks, incentive structures, and performance management across Business Units
- Partner with the CEO, Finance, and Technology leadership to align commercial direction with product vision and company strategy
Go-to-market process and systems
- Own end-to-end GTM process design: lead management, qualification, handover, onboarding, and renewal
- Own the GTM tech stack (CRM, marketing automation, analytics). Ensure data integrity and that teams use systems properly and consistently
- Simplify and standardise sales stages, pipeline hygiene, and operational workflows
Commercial enablement
- Build and improve playbooks, SLAs, qualification frameworks, onboarding flows, and upgrade paths
- Sharpen ICP definition and ensure messaging and conversion assets reflect it across all segments
- Work closely with BU Sales on forecasting discipline and with BU Customer Success on retention and expansion
Pricing, packaging, and monetisation
- Own and evolve pricing and packaging across equity management products (EMI, CSOPs, cap table, valuations, investor reporting, and more)
- Own monetisation strategy, discount governance, and commercial guardrails
Cross-functional leadership
- Bring Business Units, Finance, Analytics, and Product together around clear metrics, shared definitions, and aligned goals
- Act as the final arbiter on revenue priorities and trade-offs across BUs, balancing local optimisation with company-wide outcomes
- Integrate Marketing, Sales, Partnerships and CS into a high-performing, accountable revenue function
Essential Elements For This Role
These are the skills and qualifications we consider important for this role:
- 7+ years in commercial SaaS leadership, with at least 4 years leading multi-function revenue teams (not just sales)
- Track record of building or significantly restructuring a commercial engine — not just scaling one that was already working
- Deep knowledge of ICP segmentation, GTM design, and commercial modelling
- Strong analytical capability. Comfortable interrogating data, identifying root causes, and making decisions under uncertainty
- Executive presence and the ability to lead cross-functional teams through clarity, not consensus
- Comfortable with constructive disagreement. This role works closely with the founder-CEO. The relationship requires mutual challenge
Nice to have
These will help you stand out from the pack:
- Experience in FinTech, equity management, cap table platforms, valuations, tax-advantaged share schemes, or regulated environments
- Understanding of multi-stakeholder SaaS purchasing cycles involving CFOs, HR, and legal teams
- Experience with ABM and enterprise sales strategies
What does success look like in this role?
You diagnose before you prescribe. When something isn't working, your instinct is to understand why before deciding what to do about it — and you're comfortable saying "we need to look at this properly" when others want to move straight to solutions.
You're a builder, as well as an optimiser. You're energised by creating systems, processes, and accountability where they don't yet exist — and you take ownership of your own agenda rather than waiting for a brief.
You lead through clarity, not consensus. You can bring multiple teams together around a shared direction, and you're willing to make decisions that not everyone agrees with — as long as you can explain your reasoning and own the trade-offs.
You're direct with senior stakeholders. You'll work closely with the founder-CEO, and the relationship works best when you challenge constructively, share bad news early, and treat disagreement as a feature, not a problem.
You thrive in a remote-first environment and communicate with precision, whether in a board meeting, a cross-functional review, or a Slack thread.
Within 12 months a successful candidate will have:
- Built a revenue function that operates as one team — with Marketing, Sales & Partnerships, and Customer Success aligned around shared metrics and clear ownership
- Diagnosed and begun to address the root causes of revenue churn, not just the symptoms
- Established ICP clarity across business units — including explicit decisions about where to invest and where not to
- Delivered revenue reporting and forecasting that gives the board and investors genuine confidence in commercial performance
- Earned the trust of the CEO, Business Unit leaders, and the wider team through clarity, follow-through, and willingness to make hard calls
Culture fit
What makes Vestd folk collaborative, adaptable, and eager to grow?
- Thrives in a startup environment, ready to tackle diverse challenges with enthusiasm
- Adaptable - open to taking on responsibilities beyond the defined role as needed
- Passionate about contributing to a culture of innovation, collaboration, and continuous improvement
- Embraces technology to improve processes and drive efficiency
Benefits
What you can expect
Our culture is our backbone (BreatheHR named us one of the ‘Top 3 Companies in the UK for Company Culture'), and we take team happiness seriously.
Vestd strives to be as principled as possible. We're all about Goal 8 of the United Nations ‘Sustainable Development Goals. This goal is about ‘Decent work and economic growth,' and we consider it both with our external activities and internal workings.
We'll do everything we can to help you grow in your role. In return, you'll want to learn all about our industry and do all you can to help us continue leading it.
Vestd is remote-first, so in return for your commitment, diligence, and productivity, you'll have a lot of autonomy during your working day. Some roles demand office hours (to fit our customers' schedules), but we are committed to offering flexibility where possible.
Happy employees make for happy customers, as demonstrated in our five-star reviews. Vestd's excellence has also been recognised by The Europas, The Fintech Awards London, The Hustle Awards, TechRound, and BusinessCloud's Fintech50. See more about our awards here.
This could be the perfect opportunity if you're an autonomous, self-driven individual passionate about contributing to a meaningful mission and value being part of a supportive, close-knit team.
Why work at Vestd?
Vestd is a great place to work. Don't just take our word for it - take a look at the award-winning suite of benefits that you can look forward to as one of our folk:
- This job is remote-first, although attendance is required twice yearly at our in-person get-togethers
- A flexible environment to help you achieve the best work/life balance
- Equity, of course! (After the qualifying period)
- Monthly recognition scheme, where we celebrate our folk
- Support with home working equipment*
- A personal training and development budget to keep your career and professional growth on track
- Private medical insurance with Aviva (after the qualifying period)
- Team retreats are held twice a year. They can include an overnight stay and focus on fun and team cohesion
- Great team ethos, connect through regular team and company socials
- 25 days annual leave plus one extra day per year of service (up to five days)
- Employer contribution pension scheme (after the qualifying period)
We're looking for somebody with initiative who can focus on the business and their personal growth path. This is a great time to join our team, and it would be a superb role for the right person.
- At Vestd we provide our folk with the hardware and software required to support them in their role. As a remote-first business, we expect anyone applying for a job to have a suitable, quiet working space. You must have an appropriate desk/table and chair, with a reliable internet connection. Our application process
We are accepting rolling applications for this role with no fixed end date - if you are interested in joining the Vestd folk, please apply when you can. We will respond to every applicant, but we may only screen some candidates depending on the number of applications received.
Our recruitment pipeline has a few stages, giving you plenty of opportunities to learn about Vestd as we take the time to find someone who is the best fit for the role.
We aim to complete the selection process as efficiently as possible, and we are committed to making our candidate experience as inclusive as we can, so please get in touch with us if you require any information or support during the application process or need to ask for any adjustments.
The selection process for this role might be:
- Apply online
- 20-minute screening call with a member of the People team
- 45-minute interview with a senior member of the team
- 45-minute interview with the CEO
- A further written task for discussion during the face to face interview
- A face-to-face interview with the CEO
- An online call with our of our Directors
- Meeting with the Heads of Sales & Partnerships, Marketing and Customer Success
- Offer meeting
Please note that we record our interviews. These recordings are only viewed by the hiring team and once a role is filled, all recordings are deleted. We do not share any candidate information with anyone outside of Vestd at any time.
We are excited to receive your application.
When a role is filled, we will contact all other applicants to let them know.
This job is remote-first within the UK. You must be primarily UK-based and eligible to work in the country.
